FirstBank of Nigeria Limited has dedicated a whole week for celebrating its corporate responsibility and sustainability (CRS) initiatives from September 25th to 29th, 2017.
The CRS week was themed: “Promoting Kindness, Putting You First,” and would witness the culmination and consolidation of the bank’s interventions in social responsibility, promoting random acts of kinds across communities in the six geo-political zones of Nigeria and FirstBank subsidiaries in United Kingdom and sub-Saharan Africa.
The bank said the programme is a reflection of its brand promise to always put its customers first, adding that it reinforces its role in driving sustainable development in the communities where it operates.
“The CRS week is specially designed to reignite acts of kindness in our society and the events are tailored towards re-orientating the society along the right values; encouraging the citizenry to intentionally create positive impact in their immediate environment. “One of the major highlights of the week has been dubbed the SPARK initiative – Staff Promoting Acts of Random Kindness. The week-long activities will see FirstBank’s employees give their time and resources to promote random acts of kindness within their communities, driving welfare through giving and visits to orphanage/less privileged homes and IDPs.
“The bank would also hold career counselling sessions with secondary school students across the regions which would have staff coordinate impactful sessions that will inculcate financial literacy and inclusion in young students,” it added.
FirstBank’s CRS week is the first of its kind in the Financial Service industry in Nigeria.
According to the Bank’s Group Head, Marketing & Corporate Communications, Folake Ani-Mumuney, the CRS week was mooted to stimulate a better society with random acts of kindness.