SchoolRide Initiative: IVM Appoints Firm To Expand Vehicle Access Across Nigeria’s Education Sector

•Says appointment to drive school mobility through vehicle financing, servicing and traccking

Kasim Sumaina in Abuja

In an audacious move to drive school mobility through vehicle financing, servicing and tracking in its SchoolRide Initiative, Nigeria’s leading indigenous vehicle manufacturer, Innoson Vehicle Manufacturing Company Ltd (IVM), has appointed CUSH Promotions Ltd to promote and facilitate access to Innoson vehicles across Nigeria’s education sector.

The appointment, officially authorized on 5 August 2026, empowers CUSH Promotions Ltd to engage schools, education groups, cooperatives, transport operators and qualified individuals seeking reliable, locally manufactured mobility solutions.

The partnership will be implemented through SchoolRide, an integrated school-mobility initiative created to address the transportation challenges confronting schools, students, parents and education workers.

SchoolRide will provide access to different ranges of Innoson buses through a simple value proposition:

Under Finance, Service and Tracking, the initiative, eligible schools and individual’s to
access Innoson vehicles through flexible financing arrangements ranging from 0%–16% per annum, subject to applicable eligibility requirements and financing terms. The platform will also facilitate vehicle servicing and maintenance support, while GPS and RFID-enabled tracking options will help schools monitor vehicle movement and strengthen the safety and accountability of student transportation.

“This appointment represents an important step towards making safe, reliable and locally manufactured vehicles more accessible to Nigeria’s education community,” a representative of Innoson Vehicle Manufacturing Company Ltd stated. “Through CUSH Promotions Ltd and the SchoolRide platform, more schools and individual operators will be able to explore structured pathways to acquire vehicles, maintain them properly and deploy tracking technology that gives parents and school administrators greater confidence.”

Nigeria’s education sector serves millions of students, teachers and other workers who require dependable daily transportation. However, many schools are unable to purchase suitable vehicles because of high upfront costs, limited financing options and concerns about maintenance.

The appointment of CUSH Promotions Ltd is expected to bridge this gap by creating a coordinated platform connecting vehicle access with financing, servicing, branding and tracking support.

Ossai ilome, CEO, CUSH Promotions Ltd described the appointment as both a commercial responsibility and a national development opportunity.

According to him, “School mobility is not a luxury; it is essential education infrastructure. When students cannot travel safely and reliably, attendance, punctuality, parental confidence and school growth are affected. Our mandate is to take Innoson’s range of Nigerian-made vehicles closer to schools and qualified operators through a practical system that combines financing, servicing and tracking. We are proud to support Nigerian manufacturing while solving a critical education-sector problem.”

He asserted that SchoolRide will target private and public education institutions, faith-based schools, education cooperatives, school networks, staff groups and qualified individual transport operators

He further stressed that, participating schools will be able to identify the vehicle size most suitable for their enrolment, routes and operational requirements. Vehicle-branding options may also be provided to enable schools to deploy buses in their institutional colours, noting that applications and expressions of interest are now open to schools and individuals across Nigeria.

The initiative Ossai opined, reinforces Innoson Vehicle Manufacturing’s commitment to producing durable and affordable vehicles for Africans, while expanding the role of locally manufactured vehicles in education, employment creation and national development.

CUSH Promotions Ltd is a Nigerian project-development, marketing and social-impact company working across education, skills development, enterprise promotion and inclusive economic opportunities. The company is the promoter of SchoolRide, an integrated vehicle-access initiative for Nigeria’s education sector. Telephone: +234 703 556 79