Raheem Akingbolu
Front-line Nigeria’s multinational agency, X3M Ideas has recorded yet another great feat as the agency became the first Nigerian agency to win the coveted Cannes Lions Awards. This is coming at the global creativity awards’ 70 years history and the Nigeria’s agency 10th year anniversary
News of the agency’s impressive Cannes Lions nomination filtered in on Monday 19th June. It was indeed exhilarating for the sub-region to get a nomination at the Cannes Lions International Festival of Creativity.
The ten years old agency which came on the scene with the fired ambition not to compete against any other but itself, enjoys shattering gas ceilings and breaking records without batting an eyelid.
The agency’s African voracious expansion drive is incomparable to any other with its presence in major hubs on the African continent especially when businesses are scaling down.
About four years ago, X3M Ideas made the headlines for being the first as its CEO headlined a Cannes Festival session on “Telling the Authentic African Stories”.
It is also on record that the agency started winning local and international laurels from its first year of inception to demonstrate its uncanny creative ideas, culture and DNA.
In its 70 years history, West African agencies hardly get any mention at the glamorous and highly competitive Cannes Lions awards which industry players rightly refer to as the “World Cup” of Advertising.
