Mary Nnah
Taking into consideration the rate at which advertising is blooming and gaining more importance in the Nigerian economy, it is expected that positive change and rebranding, which are technologically compliant should occur in order to give room for growth and greater results, hence, the reason behind the establishment of Adspace.ng.
This newly launched initiative portrays the improvement that a technologically inclined society should seek.
According to the co-founder and Chief Executive Officer (CEO) of Adspace.ng, Kunle Yakubu, the initiative behind the establishment of the company is to rebrand the face of advertising in Nigeria by making it a smooth and easy process.
While speaking about the need for advertising technology in the marketplace, the CEO explained that change is constant and with the implementation of technology in several industries, it was only a matter of time before some sort of change occurred in the advertising industry.
He shed light on the challenges faced by advertisers in relation to the idea behind the creation of Adspace.ng “Most SMEs and advertisers have been finding it difficult to run campaigns because they don’t have access to the data they require to make informed decisions on how to reach their target market or the estimated cost of running a campaign.
“There is also the problem of finding the contact of the media owners and how to negotiate price directly with them. All these brought about the need to develop an online marketplace where advertisers can find, negotiate and book advert spaces thereby reducing the time and cost of deploying an advert, anywhere,” he explained.
Stressing that the goal of the company is to bring advertisers and media owners closer, Yakubu affirmed that the platform is aimed at increasing the advertising market cap of Nigeria by giving access to foreign companies interested in expanding into the Nigerian market giving SMEs and Startups a relevant tool that will help them grow and make advertising a smooth and easy process.
Speaking about the newly launched application, Yakubu disclosed that the media owner and partners can download the application which is available on google play store and apple/ios app store, register and list their available advert spaces with prices, which in turn gives customers access to over 5000 advert spaces.
He explained that the platform covers all types of media including billboard, television, radio, newspaper, cinemas, magazines and influencers.
