The Milestone Story of Hero MotoCorp

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Hero MotoCorp has surpassed 100 million cumulative production milestones, Ugo Aliogo reports

Hero Motocorp has surpassed the monumental 100 million cumulative production milestones and became the only Indian automotive manufacturer to achieve the incredible landmark. The company is committed to achieving its vision which is to: “be the future of mobility.” Its core focus is on building mobility solutions, continued global expansion with entry into new markets, and more focused product launch yearly, including a range of premium motorcycles for the next five years.

Today, Hero MotoCorp, is the world’s largest manufacturer of motorcycles and scooters. It has surpassed the significant milestone of 100 Million (10 Crores) units in cumulative production. The 100 million bike, the Xtreme 160R, was rolled-out of the company’s manufacturing facility in Haridwar, in the northern Indian hill state of Uttarakhand.

This is also the 20th consecutive year that Hero MotoCorp has retained the coveted title of the world’s largest manufacturer of two-wheelers. The company’s achievement of this landmark is one of the fastest global achievements of the 100 million cumulative production mark, with the last 50 million units coming in a span of just seven years.

Focused on sustainable growth, Hero MotoCorp has been building value for communities across the globe and acting as an economic multiplier with its sales, research and development and manufacturing ecosystems. It also continuously works towards the progress of the societies it operates in.

To mark the occasion, the Chief Executive Officer, Dr. Pawan Munjal unveiled six special celebration edition models at the company’s manufacturing facility at Gurugram, located in the National Capital Region (NCR) of Delhi. The six celebration edition models include Splendor+, Xtreme 160R, Passion Pro, Glamour (motorcycles) and Destini 125, Maestro Edge 110 (scooters) – that will go on sale from February 2021.

Addressing a global audience including customers, dealers, distributors, investors, suppliers, employees, customers and the media, Munjal also outlined Hero MotoCorp’s plans and vision for the next five years.

During the five years’ timeframe, the company will aim to further consolidate its leadership position, expand its global footprint, launch exciting and relevant products and also work on new innovative product concepts.

Five Year Plan
As part of the next five-year plan, Hero MotoCorp will introduce over 10 products including variants, refreshes and upgrades yearly.

The company also has a steep growth target for its markets outside India. It will continue to grow its operations in these markets and also enter key markets in new geographies.

The company will continue to reduce its carbon footprint through its green facilities and fuel-efficient products. The company will also continue to work towards the propagation of new mobility solutions both through its internal programmes and by supporting the larger external ecosystem. Hero Motobike is marketed in Nigeria by Kewalram Chanrai Group.

The Hero MotoCorp journey began in January 19, 1984, when the company was incorporated. The company was focused on building a new future and achieving significant milestone, in line with that a dream was set in motion about the aspiration of the company.

The company continued targeting the significant milestone with a dream already set in motion. During the early of establishment, there were no signs that the company would a big brand that drive growth and support the transport system in Indian.

Road to 100 Million Lives

Today, Hero MotorCorp provides wheels to the aspirations of millions of people and acts as an economic multiplier across the world. The company has recorded remarkable success in adding value and shared prosperity.

The company has been at the fore-front of providing mobility to the aspirations of millions around the world and the achievement of this milestone is the success of evolving engineering, operational excellence and sustainable practices.

The journey to achieve the 100 million milestones mark went through various phases, in 1994, the company achieved the first one million, while in 2001, it recorded 5 million, then in 2004 it recorded 10 million, while in 2008, it recorded 25 million, in 2013 it recorded 50 million, and in 2017 it recorded 75 million.

Munjal further stated that the strength of the company is due to the success of the holistic ecosystem built on trust and belief that has grown along with the company, adding that most importantly, “this is a celebration of the customers who continue to shower their love and faith on Hero.”

According to the CEO, “I feel proud and elated as this great organisation, our hero MotorCorp, and everybody associated with it are about to experience an achievement which seemed a distant dream. This milestone signifies much more than just to say it is a record. It is the success of our iconic brand. It is the trust that our customers have placed in us. It is the hardwork of our employees and all our heroes. It is the success of Indian. People get fascinated by all the facilities we have around the world presently.

“This significant landmark is also an affirmation of the inherent capabilities in India and Hero’s Brand appeal. We have been making in India, for the world – and this milestone is an acknowledgment of the customers’ preference for Hero across geographies, demographics and generations.

“We are going to continue to ride our growth journey. In keeping with our Vision to ‘Be the Future of Mobility’ we will be launching a host of new motorcycles and scooters over the next five years, in addition to expanding our global footprint. We will also continue to invest in research and Development and focus on new mobility solutions.”