Celebrities, Families Gather as Smartmark Opens Mothercare Store in Abuja

Smartmark Limited proudly announces the successful opening of its latest Mothercare store at Jabi Lake Mall, Abuja, highlighted by a lively, immersive three-day in-store celebration from 1st to 3rd May 2026.

Smartmark Limited is a Nigerian-owned company involved in retail development, brand management, and franchise operations within the West African fashion retail sector.

With over 60 stores across Nigeria and Ghana, Smartmark Limited remains a leader in the retail industry, offering a portfolio of renowned international brands such as Tommy Hilfiger, Levi’s, Charles Tyrwhitt, Swatch, Clarks, Dune London, Aldo, and Mothercare, as well as its multi-brand sports concept store, Fastforward.

The grand opening began on 1st May with notable fanfare, featuring a beautifully decorated shopfront and an elegantly styled interior that reflected Mothercare’s premium brand identity. A key attraction was the lively presence of engaging mascots, which created a joyful and interactive atmosphere for children and adults alike.

Guests and shoppers enjoyed a distinctive “Shop, Sip & Snack” experience, offering a variety of finger foods, cocktails, and refreshing mocktails throughout the event.

The activation offered more than just retail; it provided a memorable lifestyle experience that resonated with families and modern parents.

A major highlight was the official ribbon-cutting ceremony, led by the CEO of Smartmark Limited, Mr John Onyeoguzoro, supported by Mr Abu Gobir, Director of Smartmark Ltd, and Ms Evelyn Kongbam, Brand Consultant for Mothercare Nigeria. The event was attended by prominent celebrities, including Zaaki Azzay and Danny Wilson, as well as esteemed guests and loyal customers.

“We are bringing premium parenting experience closer to Nigerian families,” said Mr John Onyeoguzoro, CEO of Smartmark Limited.

During his speech, the CEO stated that “the store launch represents Smartmark’s ongoing commitment to bringing globally trusted brands closer to Nigerian families. Not just opening a store, but creating an experience where parents can connect with quality, comfort, and style in one space.”

The event showcased a premium “Shop, Sip & Snack” experience, featuring stylish décor, engaging mascots, and a vibrant in-store atmosphere suitable for both children and adults.

According to the Brand Consultant, the activation aimed to transcend retail by creating memorable moments for families through hospitality, entertainment, and exclusive shopping benefits, including discounts of up to 50% and curated giveaways.

The three-day event welcomed families, expectant parents, caregivers, and shoppers into an elevated retail environment that combined shopping with entertainment, hospitality, and meaningful brand engagement, all complemented by a generous 50% discount on selected items.