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Lagos Rallies Behind AGE 2026 as Africa’s Gaming Industry Charts Path to Global Prominence

L-R Samuel Rowland (Chief Operations Officer, LSLGA), Dr. Charles Ekundayo (CEO, AFRICA GAMING EXPO), Oyebamiji Adenike ( COO, Africa Gaming Expo and Legal Compliance, West Africa at Velex Advisory), Bashir Are (CEO, LSLGA and Chairman Federation of State Gaming Regulators of Nigeria), SHERRIF Olaniyan (Chairman, Association of Nigerian Bookmakers) Gift Tuadibofa (Executive Secretary, Association of Nigerian Bookmakers)
As Africa’s gaming sector accelerates toward greater regulatory clarity, technological sophistication, and cross-border collaboration, the 2026 edition of the Africa Gaming Expo (AGE) is poised to mark a defining moment in that journey. With the backing of Governor Babajide Sanwo-Olu and the support of the Lagos State Lotteries and Gaming Authority, the third consecutive staging of AGE in Lagos signals both continuity and ambition, positioning the state as a central gateway to a continent-wide industry steadily moving from frontier status to structured global relevance, write Nseobong Okon-Ekong and Iyke Bede
For the third consecutive year, the Africa Gaming Expo (AGE) will return to the Eko Convention Centre from March 24 to 27, 2026, for what promises to be its most expansive edition yet. Organisers project attendance of over 11,000 delegates drawn from gaming markets across Africa and select international jurisdictions, who will converge to deliberate on the future of the continent’s rapidly evolving industry and chart practical pathways for sustainable growth.
As with its previous editions, AGE 2026 enjoys the backing of the Lagos government, an endorsement that underscores the state’s growing stature as a regulatory and commercial hub for Africa’s gaming ecosystem.
“Lagos is pleased to host the third edition of the Africa Gaming Expo as part of our commitment to innovation, responsible regulation, and sustainable economic growth,” said Governor Babajide Sanwo-Olu.
The governor’s remarks reaffirm Lagos’ positioning as Africa’s leading commercial and technology centre, as well as a jurisdiction committed to modern regulatory standards.
He further noted that “AGE provides an important platform for collaboration between governments and industry stakeholders, helping Africans move confidently from frontier status to global prominence in regulated and technology-driven markets”.
The 2026 edition is themed ‘Africa Gaming Market: Frontier to Prominence’. a phrase that captures the continent’s transition from a loosely structured frontier market into a more coordinated, investable, and globally significant gaming destination. The theme reflects both the growing sophistication of regulatory institutions and the influx of technology-driven solutions reshaping the sector.

According to the convener of the expo and Chief Executive Officer of the Lagos Lotteries and Gaming Authority, Bashir Are, the theme mirrors tangible developments across the continent.
“It reflects growing regulatory maturity, technology adoption, cross-border collaboration, and the increasing role of gaming in revenue diversification and job creation across African economies,” Are explained.
Indeed, gaming across Africa has moved beyond its earlier perception as a loosely monitored revenue stream. Increasingly, regulators are instituting compliance frameworks aligned with global standards, while operators are investing in technology that supports transparency, responsible gaming, and anti-money laundering safeguards.
AGE 2026 aims to consolidate these gains by bringing together regulators, policymakers, investors, operators, technology providers, payment companies, financial institutions, and compliance professionals under one roof.
The expo’s programme is structured to foster both policy dialogue and commercial opportunity. Delegates can expect high-level discussions on regulatory harmonisation, compliance workshops, fintech and technology showcases, investor forums, and cross-border partnership sessions.
Critical focus areas will include responsible gaming initiatives, anti-money laundering compliance, digital payment systems, and the application of emerging technologies within gaming and lottery operations.
A notable addition this year is the strategic elevation of esports and game development within the expo’s agenda, an indication that Africa’s gaming narrative is expanding beyond traditional betting and lottery verticals.
“We are moving forward to change the narrative by introducing esports that will be based on mathematics (algebra) and psychology,” Are said. “Gaming shouldn’t be just about gambling, but should be able to promote social health.”
This shift signals a broader redefinition of gaming within the African context. By integrating esports competitions rooted in analytical and cognitive disciplines, AGE 2026 seeks to highlight the intellectual and developmental dimensions of gaming. The move also aligns with global trends where esports has matured into a structured, professionally regulated segment of the entertainment and technology economy.
In parallel, local game developers will receive enhanced visibility through the newly introduced Afripitch programme. Unlike previous editions, where developers were primarily offered complimentary exhibition booths, Afripitch is designed as a structured pitching platform that connects African creators directly with investors, publishers, and international operators.
Are restated the socioeconomic implications of this approach. “On the socioeconomic benefits (of AGE), in the area of game development, we are also able to expand and advance the industry,” said Are. “Some of the youths in Lagos have developed games that we helped them put on a global stage. So, they are earning foreign exchange because of exposure to global operators.”
For Lagos, this dimension carries strategic importance. Beyond regulatory oversight, the state is positioning itself as a nurturing ground for digital innovation, where young developers can monetise intellectual property in global markets. In doing so, the gaming ecosystem becomes not merely a source of tax revenue but a contributor to skills development, technology transfer, and export earnings.
The sustained support of the Lagos government further strengthens AGE’s credibility as a platform for structured engagement. In a sector where policy uncertainty can stifle investment, consistent governmental endorsement signals stability and a commitment to regulatory clarity.
By convening diverse stakeholders, from African regulators seeking harmonised standards to global investors scouting emerging opportunities, AGE 2026 aspires to bridge policy, innovation, and commerce. The convergence of these interests reflects a maturing industry increasingly aware that sustainable growth depends on collaboration rather than fragmentation.
As Africa’s gaming markets continue to formalise, the narrative is shifting from speculative expansion to deliberate consolidation. Regulatory frameworks are tightening, digital payment ecosystems are becoming more sophisticated, and responsible gaming safeguards are gaining prominence. Within this context, AGE 2026 positions itself as both a mirror and a catalyst of that transformation.
When delegates gather in Lagos later this month, they will do so against the backdrop of an industry no longer content with frontier status. Instead, through coordinated regulation, technological innovation, and expanded creative participation, Africa’s gaming market is steadily advancing toward global prominence, with Lagos firmly at its gateway.






