Glow From Within: Uncover, So Fresh Celebrate Nigeria’s First Skin–Sip Collaboration

Mary Nnah
 
 
Nigeria Hydration took centre stage in Lagos as Uncover, Africa’s science-led skincare brand, and So Fresh, Nigeria’s beloved healthy food chain, came together for a first-of-its-kind Skin–Sip collaboration.
 
The partnership launched with Hydration in Motion, a wellness walk designed to transform hydration from a daily chore into a joyful ritual. Lagosians gathered to sip nutrient-packed juices from So Fresh, moisturise with Uncover’s hydration heroes, and affirm new rituals of self-care all in one morning of movement, community, and glow.

The collaboration reflects a shared belief between both brands: that the modern African woman deserves effective, affordable solutions designed with her entire lifestyle in mind.

Uncover’s dermatologist-tested, K-Beauty–powered formulas, crafted specifically for melanin skin, are paired seamlessly with So Fresh’s expertise in holistic nutrition and wellness.

Together, they proved that what you put on your skin and what you put into your body are equally powerful parts of the glow journey.

“Hydration is the foundation of healthy skin and healthy living,” said Taylor Longdon, Head of Brand & Creative Strategy at Uncover. “With So Fresh, we wanted to create an experience
that shows women that skincare is more than results, it’s a lifestyle, a ritual, and a reflection of confidence.”

For attendees, the morning went beyond sampling products or sipping juice. It was a reset, a moment to experience beauty and wellness not in isolation, but in harmony. With cold-pressed juices in hand and glowing skin to match, the collaboration brought Uncover’s promise to life, yielding results you can see and confidence you can feel.

This first Skin–Sip collaboration marked the beginning of what both brands see as an ongoing commitment to championing wellness, hydration, and rituals rooted in the real lives of African women. Because when hydration becomes a lifestyle, your skin and your confidence can’t help but shine.