Afroganiks Eyes Share of $6.3tr Global Wellness Market

Fadekemi Ajakaiye

Afroganiks Industries Limited, a Nigerian health and wellness company, is setting its sights on a significant share of the staggering $6.3 trillion global wellness market. Armed with a bold multinational business model, the company aims to not only expand its footprint across Africa but also to create thousands of jobs, championing a new era of African-led health entrepreneurship.

The founder and Chief Executive ,f Afroganiks Industries, Dr. Jephter Akaehie, revealed the company’s ambitious strategy to become a major player in the global natural health sector.

He emphasised that the company’s approach is deeply rooted in leveraging Africa’s vast and rich biodiversity to produce high-quality, organically-sourced health supplements and wellness products.
“We believe in providing high-quality, affordable, and organically-sourced health supplements and wellness products for local and global markets,” Dr. Akaehie stated. He added that the company’s unique methodology marries indigenous African herbs with advanced scientific research and innovative manufacturing processes, ensuring that each product is both effective and evidence-backed.

Akaehie sees the natural health sector as more than just a business opportunity. For him, it is a mission to restore and celebrate Africa’s rich medicinal heritage while simultaneously building a more inclusive and prosperous economy. This dual focus on cultural preservation and economic empowerment is a cornerstone of Afroganiks’ identity.

The company’s success, he noted, is built on a foundation of rigorous standards, strong brand reputation, and clear communication about the benefits of natural, indigenous ingredients to a broad audience. Afroganiks’ products are NAFDAC-approved and manufactured in Good Manufacturing Practice (GMP)-compliant facilities, a testament to their commitment to meeting and exceeding stringent quality standards.

He said Afroganiks specializes in a diverse range of certified herbal medicines and food supplements. Its well-known brands, including Afroganiks Bitters, FreeFlow Herbal Capsule, Prostagen Herbal Capsules, and Feloklear Capsule, are designed to address a variety of health concerns, from digestive health and fertility to prostate and vaginal care. According to him, the company’s dedicated research and development team, a collaborative unit of health professionals, scientists, and traditional medicine experts, ensures that every product is grounded in robust evidence.

Beyond its product line, he said Afroganiks has already made a significant economic impact.
Dr. Akaehie highlighted that the company has served over 500,000 customers across West Africa and has empowered hundreds of small and medium-sized enterprises through contract manufacturing and training. “We are not just a business; we are a catalyst for economic growth and health education,” he said, underscoring the company’s role as a force for positive change in the region.

He continued: “ The company’s services also include contract manufacturing and private labeling, which provide other brands with the opportunity to develop their own high-quality health products. This initiative not only diversifies Afroganiks’ revenue streams but also helps to grow the broader health and wellness ecosystem in Africa.”

Looking ahead,he said Afroganiks has ambitious plans for expansion into international markets and further investment in product innovation. “A key component of this forward-looking vision is the crucial mission of building Africa’s manufacturing capacity. To achieve this, we are establishing training platforms such as the Young African Business School of Manufacturing (YABSOM). This initiative aims to cultivate the next generation of African manufacturers, promoting African-made products on a global scale and solidifying the company’s position as a model of African excellence in health entrepreneurship.
He reiterated that Afroganiks is poised to lead the charge in showcasing Africa’s potential to the world, proving that tradition and science can work hand-in-hand to create a prosperous future.