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Samsung Launches Galaxy S25 Series Smartphone as True AI Companion
Samsung Electronics has launched the Galaxy S25 Ultra, Galaxy S25+ and Galaxy S25, setting a new standard as a true AI companion with the most natural and context-aware mobile experiences ever created.
The Galaxy S25 series, which comes with multimodal AI agents, is the first step in Samsung’s vision to change the way users interact with their phone – and with their world.
Introducing the Galaxy Unpacked smartphone at a press conference in Lagos, Nigeria, Head, Product Management, Mobile eXperience, Stephen Okwara, said the smartphone, which is a first-of-its-kind customized Snapdragon 8 Elite Mobile Platform for Galaxy chipset, delivers greater on-device processing power for Galaxy AI and superior camera range and control with Galaxy’s next-gen ProVisual Engine.
According to him, with One UI 7, the Galaxy S25 series is a true AI companion that understands the context of your needs and preferences and provides personalized AI experiences with privacy assured at every turn. It’s the starting point of a shared vision with Google to imagine Android with AI at the core, bringing together developers and partners from around the world.
Group Head, Mobile eXperience, Joy Tim Ayoola, said the phone comes with AI agents with multimodal capabilities that enable Galaxy S25 to interpret text, speech, images and videos for interactions that feel natural. It has Upgrades to Google’s Circle to Search make searching your phone screen more helpful, fast and contextual. Circle to Search now quickly recognizes phone numbers, email and URLs on your screen, letting you call, email or visit a website with a single tap.
With Galaxy S25 series, you can also perform actionable searches with context-aware suggestions for next steps. Plus, Galaxy S25 makes it frictionless to switch between apps for quick follow-up actions, like sharing a GIF or saving event details.
Head of Marketing, Samsung Electronics West Africa, Oge Maduagwu, said the Galaxy Unpacked smartphone would allow users to interact in different Nigerian languages such as Hausa, Yoruba and Igbo. Galaxy S25 represents a breakthrough in natural language understanding, making everyday interactions easier. Simply ask and intuitively find a specific photo in Samsung Gallery or adjust the size of display fonts in Settings.
In the era of AI, personalization goes hand-in-hand with privacy. On Galaxy S25, the Personal Data Engine powers personalized AI features by safely analyzing your data on-device to deliver highly tailored experiences that reflect your preferences and usage patterns.
These insights enable tailored experiences such as searching for an old photo in the Gallery using natural language.
The Galaxy S25 series is powered by the Snapdragon 8 Elite for Galaxy. With unique customizations by Galaxy, this is the most powerful processor ever on Galaxy S series, delivering a performance boost of 40% in NPU, 37 per cent in CPU and 30 per cent in GPU compared to previous generation.
The Galaxy S25 series builds upon Galaxy’s ‘Essential Design’ grounded in ‘Simple, Impactful and Emotive’ elements.
Galaxy S25 Ultra refines this essence into the slimmest, lightest and most durable Galaxy S series yet, with a rounded edge for a comfortable grip that complements the series’ aesthetic identity. The Galaxy S25 Ultra features durable titanium and the new Corning Gorilla Armor 2, a first-of-its- kind material that is more durable than glass. It combines Corning’s glass-ceramic with a proprietary anti-reflective surface treatment, helping to ensure advanced drop protection alongside anti-reflection surface treatment and scratch resistance.
The Galaxy S25 series is available to order. Galaxy S25 Ultra will be available in Titanium Silverblue, Titanium Black, Titanium Whitesilver and Titanium Gray. Galaxy S25 and Galaxy S25+ will be available in Navy, Silver Shadow, Icyblue and Mint.
