Nivea Extends COVID-19 Support to HiFL


As part of its campaign to curtail the spread of COVID-19 globally, skincare manufacturer, Beiersdorf Nigeria, through its foremost brand Nivea Men, has donated hand sanitisers to Higher Institution Football League (HiFL).

According to the organisation, the donated items numbering over thirteen thousand units aimed to keep the sport industry on the go while ensuring safety of sport stakeholders too.

While presenting the items, Managing Director of Beiersdorf, Mr. Godwin Harrison stated further that the gesture would support the organizers of HiFL, Pace Sports and Entertainment Marketing Limited (PSEM), to keep all football loving fans and participating teams safe.

He said, said, “The free donation of sanitizers is in line with Nivea’s global campaign to fight end the pandemic. The sanitizers will be distributed free to thousands of youths, and we believe that the donations of sanitizers to HiFL will also sensitize the youths that comes to watch the matches on the need to stay safe.”

Receiving the items, Director of PSEM, Mr. Sola Fijabi commended the company for the gesture as well as commitment to safety.

He said, “Indeed, this donation is to continue to create stories of extraordinary acts of care for all which unites people. This will go a long way to showcase a bigger and even more exciting league with NIVEA Men nurturing and caring for the teams and fans alike.”

Earlier in the year, PSEM welcomed Beiersdorf as it joined the league of sponsors of Nigeria’s largest private collegiate football competition.

With the sponsorship deal, Beiersdorf Nigeria promised to contribute its quota to the growth of HiFL through its NIVEA Men for the 2021 season.