2020 Culturati Will Redefine Africa’s Tourism Sector, Says Aregbe

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Idris Aregbe

Culturati, a high-status fusion of cultural event, exhibition and award brand, will redefine the world perception about Africa’s culture, boost tourism development and attract foreign investors, its convener, Mr. Idris Aregbe has said.

Aregbe gave this assurance in a statement he issued at the weekend, noting that the cultural fiesta was scheduled to hold December 18.

He added that Culturati 2020 would provide a platform to synergise African culture and that of other continents to foster strong collaborations and explore the rich diversities of different cultures, giving Africa especially Nigeria the edge to become a destination for tourists.

He disclosed that this edition “has been designed to take promotion of African culture, growth of local businesses and human development thus restoring Africa’s eroding cultural pride, while arresting the cycle of poverty and unemployment.

“The fiesta will kick off with a red carpet and promises to be an exciting, educative and inspiring event with a number of features including, arts & cultural fair, symposium, fashion show and runway, music & dance, drama, cocktail, special recognition and awards.”

Aregbe explained that the cocktail event would serve as an avenue to introduce a movie titled This is Lagos,’ designed to showcase tourism and investment opportunities in Lagos, essentially to bring to visitors’ notice developments, capture important landmarks in the state, while also presenting an exciting adventure for attendees, as the state gradually navigates into a post-pandemic economy.

At the event, he said: “We will be integrating different cultures inspired by the theme of Culturati 2020, where we intend to create a synergy between African culture and other continents as a means to foster rewarding collaborations while exploring the rich diversities of different cultures.

“Culturati reflects the cultural diversity of African societies, and is a vehicle to establish a revival of Africa’s fading culture, while also promoting cultural tourism,” he said.

To ensure sustenance, he pointed out that Culturati would continuously make greater use of Africa’s creative talents in the continent, of its drama, films and music as effective tools for raising awareness among the African people, on the need for a change in negative attitudes and values, in the drive to boost economic development.

The convener added that the dedication was inspired by the need to acquaint younger generations with the values, beauties, and legacies of the continent’s cultural heritage.

Aregbe, a visionary, entrepreneur and youth leader par excellence, further described culture as a vital factor that could unleash the latent economic potentials propel more development for Africa.

“A force capable of unleashing the latent economic potentials in the African culture, knowing that the various unique underpinnings thereon, readily form a veritable source of creative expressions, value creation and youth empowerment, all of which resonate with global Sustainable Development Goals (SDGs)”.

In order to not just boost economic development but also sustain such, Aregbe believed that cultural values must be in place and governed by transparency, accountability, trustworthiness and empowerment.