Burger King Launches BK Small Chopzzz in Obalende, Serving 500 Commuters

Burger King Nigeria brought one of the country’s most beloved food traditions to the streets of Lagos with the launch of BK Small Chopzzz,a value-driven meal offering that taps into and interprets Nigeria’s deeply rooted small chops culture for everyday city life. Over 500 commuters were treated to freshly prepared tastings of the product at Lagos’ buzzling district, Obalende.

Anchored on its campaign tagline, “Have it the Naija Way,” the live product tasting added an unexpected twist to a routine day for commuters.

A key highlight saw skaters and Burger King’s teams working from a branded BK truck in sync with drones delivering piping hot small chops treats to commuters in “real time”.

Over the past four years, Burger King Nigeria has grown its presence and built a stronger understanding of the local market, learning not just how Nigerians eat, but how they live, celebrate, and connect. With BK Small Chopzzz, the brand brings together its global heritage with a local expression.

Rushdi Ibrahim, MD/CEO, Burger King Nigeria, said: “Nigeria is one of the most dynamic markets we operate in, and over time we’ve focused on understanding what matters to people here. With BK Small Chopzzz, we’re bringing our global standards together with a familiar favourite in a way that feels natural. Small chops have long been part of Nigerian celebrations, from weddings and birthdays to naming ceremonies and everyday gatherings. With BK Small Chopzzz, Burger King is making this familiar favourite more accessible for everyday moments.

Speaking on the thinking behind the launch, Lerato Makume, Marketing Director, Burger King Nigeria, added: “Small chops are part of how Nigerians celebrate, it’s familiar and brings people together. What we’ve done is make that experience more accessible for everyday moments, without compromising on quality. That’s what ‘Have it the Naija Way’ means to us.”

BK Small Chopzzz is now available across all Burger King outlets in Lagos, with a nationwide rollout set to begin from April 27th, 2026.