Bigblow Global Concept Appoints Lingrand Visionary Global as Exclusive Marketing Partner

Bigblow Global Concept Ltd has announced the appointment of Lingrand Visionary Global Ltd as its exclusive marketing partner for its body wash portfolio, in a move aimed at strengthening market penetration and accelerating nationwide demand. The appointment, which took effect from December 6, 2025, underscores Bigblow’s strategy to clearly separate product development from market execution while placing commercial delivery in the hands of a sales-driven organisation.

The partnership covers Bigblow’s expanding range of body wash products, including Avocado and Olive, Peach, Apple and Mango, Lemon and Calamansi, as well as Grape variants. The products are formulated with fruit-based actives that resonate strongly with Nigerian consumers, who increasingly associate such ingredients with nourishment, freshness and balanced skin care. Industry analysts note that this positioning enables quick consumer understanding at the point of sale, reduces purchase hesitation and encourages repeat buying.

Commenting on the development, Lingrand Visionary Global Ltd said the collaboration reflects a shared focus on measurable commercial outcomes rather than surface-level brand visibility. “Our mandate is not noise or visibility for its own sake, but demand creation that converts directly into sales, faster stock turnover and sustained market adoption,” the company stated.

Unlike conventional marketing firms, Lingrand Visionary Global Ltd operates a sales-led marketing model built around execution and deployment. The company maintains a nationwide network of trained sales professionals strategically positioned across key markets in Nigeria. These teams engage directly with retailers, distributors, institutions and bulk buyers within real trade environments, enabling rapid feedback, price sensitivity analysis and swift tactical adjustments to ensure products move efficiently off shelves.

According to the company, every product under its portfolio is treated as a commercial assignment rather than a branding exercise. “Our strength lies in execution discipline, territorial intelligence and the ability to translate market presence into revenue within compressed timelines,” Lingrand added.

Bigblow Global Concept Ltd’s decision to entrust its body wash portfolio to Lingrand is seen by industry watchers as a vote of confidence in the latter’s market understanding and capacity to convert product quality into sustained consumer demand. Stakeholders believe the partnership will help reposition Bigblow’s body wash range from a trial product to a regularly purchased household staple.

The alliance is expected to drive focused, results-driven expansion across Nigeria’s competitive personal care market, as both companies align on a strategy centred on scale, speed and consistent consumer engagement.