IBPLC, Castle Lite Celebrate Nigeria’s Bar Culture

International Breweries Plc (IBPLC) is championing a movement to shine a spotlight on Nigeria’s vibrant bar culture through its flagship initiative, Cheers to Bars.

Castle Lite, International Breweries’ premium extra cold beer, headlined Cheers to Bars x Castle Lite Nite in Lagos and Abuja. The event was more than just a night out, the experience spotlighted the cultural, social, and economic significance of bars as spaces that drive commerce, foster connections, and create lasting memories within communities.

From representatives of the Manufacturers Association of Nigeria (MAN) to government representatives from the Ministries of Trade and investment, Finance and retailers, stakeholders joined beer lovers to celebrate the role of bars. Beyond just drinking spots, bars are social anchors and economic engines that support jobs, small businesses, and creativity.

Guests were immersed in a lively atmosphere of lights, music, and ice-cold Castle Lite. Signature moments included “A Moment of Cheers with Castle Lite,” when glasses were raised in unison as a toast to Nigeria’s bar culture. Lucky attendees also won branded gifts, exclusive bottles of Castle Lite, and all-expense-paid trips to Abu Dhabi.

Retailers echoed the campaign’s relevance. Adeyemi Aishat, Managing Director of AS Bar, shared: “I like what International Breweries is doing through Cheers to Bars, which is a good platform that celebrates bar owners and consumers alike. Castle Lite remains a profitable and highly demanded brand, and this initiative will only strengthen the bond between the brand, the bars, and the people.”

Industry voices reinforced the impact of the movement. Representing the Director General of the Manufacturers Association of Nigeria (MAN), Joseph Ololeke noted: “I’m truly pleased to be part of this event today. International Breweries has contributed immensely to the economy, employment, and revenue to the government. It’s because of these massive contributions that MAN is here to honour the invitation to Cheers to Bars. The beer sector generally holds a special place within MAN as one of our key sectoral groups, contributing meaningfully to Nigeria’s economy. Bars are more than places to grab a drink; they are cultural institutions where people connect, share stories, and build community.”