Made in Nigeria wears not just label but a mark of excellence, honour – CEO
Folalumi Alaran in Abuja
The Chief Executive Officer of URAH Luxury Apparel, Serah Martins has disclosed that fabrics and attires that are produced in Nigeria are not about labelling but it is a mark of excellence and a badge of honor to stand and compete globally.
The CEO made the disclosure during the launched of a new brand called URAH Luxury Apparel in Abuja yesterday.
Ms Martins said “URAH Luxury Apparel is our testament that “Made in Nigeria” is not just a label; it is a mark of excellence, a badge of honour. Our collections is proof that tradition and innovation are not opposites, they are partners, working together to birth creations that are timeless yet revolutionary.
“Today, we call on the world to witness the rise of Nigerian luxury.
Today, we present to you fashion not just as clothing, but as an experience, one that speaks of heritage, excellence, and an unyielding spirit.
Today, we export Nigeria to the world
“Today, we launch URAH Luxury Apparel, a bold movement that will not only redefine luxury fashion but also project the finest of Nigerian craftsmanship to the global stage.
“At URAH, we have always believed that true luxury lies in authenticity, in craftsmanship, and in heritage. And what greater heritage do we have than the vibrant, intricate artistry of our culture? Today, we proudly introduce a brand that captures this spirit.
According to her adire, one of Nigeria’s oldest and most treasured textile arts, has been reborn through our lens of sophistication and contemporary designs. Every piece tells a story, a story of resilience, creativity, and identity. With URAH Luxury Apparel, we are not just showcasing designs; we are weaving the spirit of Nigeria into every stitch and every pattern
She said “We are proud to say that alongside our own creations, URAH Luxury Apparel also offers a curated selection of the world’s finest luxury brands. From globally acclaimed fashion houses to exclusive lifestyle pieces, we bring the very best of the world under one roof. In doing so, we are building bridges between tradition and innovation, between Nigeria and the world.
“We stand at the forefront of a movement to revive our indigenous craftsmanship and elevate it to the highest level of global fashion. No longer will Nigerian luxury be confined to exhibitions or boutiques. With URAH, Nigerian designs will grace runways in Paris, Milan, London, and New York… with pride, and prestige.”
The CEO appealed to customers that they offer a variety of native wears at affordable prices as if you’re looking for high-quality native wears in Abuja, you can also check their store which offers custom-made traditional clothing for men, women and children.
One of the Guests at the event and Chief Executive Officer of 7 Star Aviation Group Airlines hanger, Capt. Isaac Balami said ” I’m very impressed because I have checked out their finishing and the quality of their fabrics.
” I can say that they’re deliberate in what they do in the quality of their fabrics is exceptional and epic. We are impressed that a in Nigerian brand Abuja here is coming out with something that can compete with global brands.
He encouraged other youths to emulate her because this is the time that we should be more innovative to create jobs for others as government cannot do everything for us.
” If you to other parts of the world the private sector has more percentage of jobs compared to the public sector but here in Africa the reverse is the case and we need to change that narrative like Urah luxury.
The highlights of the event was cutting of rope to unveil the shopping mall as some guests and customers bought some clothing wears.
