Africa Fashion Goes Global With Agogo Africa

In a bid to promote Nigerian fashion on the global stage, Nigeria became the first proud country to launch Agogo Africa. The launch which was hosted by the Nigerian Export Promotion Council at its headquarters in Abuja was attended by top dignitaries and stakeholders in the fashion, beauty, textile, and garment industries from all over Nigeria and beyond.
Some of the dignitaries in attendance included Mrs. Ron Osman Omar, representative of the African Union, Aisha Babangida, Chairperson of Better Life Program for the African Rural Woman, Amb A. Musa, former Permanent Secretary, Ministry of Trade & Investment, Ody Anumba, Representing the Executive Director of Nigerian Tourism Development Corporation, Hamma Kwajaffa, Director General, Nigerian Textile, Garment & Tailoring Employers Association, Dr. Ebiekure Eradiri, Secretary-General, Africa Association for Small & Medium Enterprises, Nosa Ogbonma, Representing Zenith Bank, Doris and Charles representing DHL which is Agogo Africa logistics partners. The welcome address was given by Mr. Babatunde Olusegun Faleke, International Export office, NEPC.
The Overview of Agogo Africa was done by Lexy Mojo-Eyes, CEO, of Agogo Africa. The goodwill message was delivered by Mrs. Ron Osman Omar, the African Union representative who flew in from Addis Ababa for the launch. Over 580 people from around the world joined the launch virtually via zoom.
Anton Dell of Anton Dell fashion consultancy, London addressed the launch via zoom. In his address, he stated that his partnership with Agogo Africa is to take the brands selling on the platform to buyers worldwide.
During the launch was the Executive Director of NEPC Dr. Ezra Yakusak, who said the launch of the AGOGO Africa platform, was a step in the right direction.
“It will not only expose our fashion and textile industry to the global market but also provide an opportunity for the industry to source the raw materials the fashion industry players need in their production processes. Furthermore, it will serve as a directory of Nigerian and African textile manufacturers, and course artisans for small scale production from this platform”, he noted.
He said: “The entire value chain in the textile and garment industry will be positively affected.
NEPC on its part, has through its various programmes empowered and strengthened Nigeria exporters and Small and Medium Enterprises (SMEs) to enable them to increase and improve their products’ quality and quantity in readiness for the challenges thrown up by emerging markets and increase in demand of products and services,’ Yakusak said.
The highlight of Agogo Africa’s launch was when it went live after everyone was taken on a virtual trip through the website by Adeleye Omosanya, Business Development Director of Agogo Africa.