Seinde Signature Lands Historic Partnership with Clive Christian

Vanessa Obioha

Nigeria’s leading niche perfume brand, Seinde Signature, has entered a historic partnership with Clive Christian, a globally renowned luxury perfume house, to launch the exclusive Absolute Collection in Africa. The collection represents the pinnacle of Clive Christian’s offerings, with prices starting at £7,000 and going higher.

Originally known as the Crown Perfumery, Clive Christian was founded in 1872 and is famous for crafting some of the world’s most luxurious and expensive fragrances, including bespoke scents for the British Royal Family. It remains the only perfume brand permitted to use the royal crown in its branding.

The Absolute Collection is composed of rare, highly concentrated oils sourced from exclusive raw materials. The packaging reflects the brand’s commitment to luxury and attention to detail. “The ingredients are 100% oil,” explained Oreoluwa Olusola, General Manager of Seinde Signature. “There are no alcohol or additives, and the raw materials are sourced from very specific regions. For instance, the rose used in one of the fragrances is only harvested once a year in a single location.”

Olusola also highlighted the collection’s unique elements, such as the exquisite packaging and the inclusion of diamonds, which further elevate the product’s exclusivity.

Beginning on December 13, luxury perfume enthusiasts will have the rare opportunity to meet with Clive Christian consultants and create their own bespoke Absolute fragrances. The campaign will run for just one week, with each custom fragrance taking approximately four months to craft and deliver.

This partnership reinforces Seinde Signature’s growing reputation, as the brand continues to collaborate with prestigious global names. Founder Olaseinde Olusola described the partnership with Clive Christian as “the pinnacle of luxury,” underscoring the heritage and legacy of both brands.