The 2021 Big Brother Icon, White money, Pretty Mic, Obafemi Martins , Pere and other celebrities are set to launch Iya Yusuf Restaurant on the 28th of November, 2021, in Lagos.
The over 37 years restaurant which has earned commendations from different localities of the nation like Kwara, Abuja, UNI-Ilorin specializes on the local Nigerian dishes like Amala, and other continental dishes.
While speaking on this development, The Managing Director of Iya Yusuf, Yusuf Olatunji Owoyemi said that enormous clamour for the restaurant in Lagos heralded its branch extension.
Yusuf cited the case of a popular actor, Funsho adeolu questioning the non-existent of the restaurant in the state.
Mr. Olatunji explained that the food business is not specifically for the rich but for all and sundry considering its affordability and availability for all.
The MD, who said the business is majorly into Amala, noted that the economic condition is harsh but that does not commit them to downsize the quality of the restaurant.
He explained that customers would be badly affected and consequently rob off the growth of the business if the company decides to reduce its quality as a result of current unfavorable situation.
“Iya Yusuf is majorly known with Amala. We have other foods. The way it is now was not the way it used to be. It was just a joint a corner. But now, we are trying to modernize it.
“We are coming to Lagos because of the general clamoring for it. Just recently at an event, the popular actor, Funsho Adeolu spoke at an event and he said he wished Iya Yusuf is in Lagos.
“We are not serving the rich people only but everyone from different walks of life because of its affordability.
“If you reduce what you are selling because of harsh economic conditions, you would have problem with your customers.
“So, we just have to manage our customers. There is no remedy around it. You would have to keep up with the business.
“So, it is really affecting us in terms of profitability. As the price changes, we can keep changing our prices.” He said.
