Afrocritik Launches, Promises To Spotlight African Art

A new media platform called “Afrocritik” has been launched. Announcing its launching, the founders, Samson Jikeme and Owanate Max-Harry stated that the platform is a means to highlight the vibrancy and creativity of African arts and entertainment, celebrating the richness of African culture and talent.

In a press statement issued to journalists in Lagos State, it states that

“Afrocritik is a media outfit headquartered in Lagos, Nigeria, and Los Angeles, California. Established in June 2021, Afrocritik is dedicated to promoting African art, entertainment, fashion, music, movies, and culture to a global audience.

With a team of seasoned professionals from across the African continent, Afrocritik showcases the excellence of Africa through its diverse range of content and coverage. Our mission is to highlight the vibrancy and creativity of African arts and entertainment, celebrating the richness of African culture and talent.

“Driven by a passion for African arts and entertainment, Afrocritik is committed to fostering collaborations, promoting emerging talents, and exploring the intersection of traditional and contemporary African culture. We take pride in our ability to curate engaging and informative content that resonates with both African and international audiences.

Afrocritik has quickly gained recognition for its contributions to the global cultural landscape. The platform features in-depth interviews with renowned artists, musicians, and actors, providing insightful perspectives on their craft and experiences. It also played a significant role in spotlighting Nollywood, Africa’s thriving film industry, and Afrobeats, the infectious music genre that has captivated audiences worldwide.

Afrocritik joined the growing number of media platforms pushing the culture in the African media space.