In line with its commitment to reward and appreciate loyal consumers, Suntory Beverage and Food Nigeria Limited (SBFN), makers of Lucozade, has set aside N200million worth of Instant Airtime to reward consumers in the 3rd edition of its â€œLucozade Under-the-Cap Airtime National Promotionâ€.
Addressing the media during the launch of the promotion in Lagos, Mr. Chinedum Okereke, the Managing Director, SBFN, announced the kick-off of the 2018 Lucozade Airtime promotion.
â€œWe are proud to announce the return of the successful Lucozade Airtime Promotion for the third time since its launch in 2016. The promotion is an avenue for us to attain nationwide reach as far as rewarding our consumers is concerned, and the modality of the promotion gives us a great opportunity to target millions of consumers.â€
At the event, Mrs Rosemary Akpo, the Marketing Director, said the Airtime promotion is very important to SBFN as it gives the company an avenue to connect with target audience on a large scale.
â€œThe uniqueness of this promotion lies in the fact that every participant who sends in a valid code, stands a chance to win instant airtime, regardless of geographical location or mobile networkâ€.
Specifically designed to reward new and existing consumers who purchase Lucozade Boost or Lucozade Sport Orange PET with a yellow cover, consumers are required to look under the cover and text the code to 20966 for free.
Explaining the objective of the promotion, Mrs Chika Adibo, the Head of Lucozade Brands and Innovation, said, the Lucozade Airtime promo is our way of rewarding our esteemed consumers for their loyalty and patronage over the years, and also restate our commitment to helping people feel energised and be the best version of themselves all day.
â€œWe also encourage new consumers to come on board via this platformâ€.
The Lucozade Airtime Promotion 3.0, which launched in May 2018, is open to users on all mobile networks and provides an opportunity for consumers to instantly recharge their energy and their phones.