NBC Excites Fans at 2018 Lagos Yacht Club Boat Racing

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It was fun and excitement for boat race lovers in Lagos as Nigerian Bottling Company (NBC) Limited, manufacturers of Coca-Cola products hosted the 2018 edition of the Lagos Yacht Club Annual Boat Racing Competition held on Saturday, May 19, 2018 at the Lagos Yacht Club, Onikan, Lagos.

At the end of the competition which was witnessed by a huge crowd of boat race loversincluding the company staff, consumers and foreigners from different parts of the world, winners emerged in two different categories- Hobie Class and Lightning Class and were rewarded with several awards.

Speaking shortly after the closing ceremony of the competition, the National Sales Director, Nigerian Bottling Company Limited, Mr. Dan Fratila disclosed that the Nigerian Bottling Company’s sponsorship of the Lagos Yacht Club Regatta Cup is part of its Corporate Social Responsibility (CSR) initiatives that is aimed at contributing its quota to the development of sports in the communities where it operates.

According to him, Nigerian Bottling Company Limited values its stakeholders includingcompany staff and customers hence the decision to sponsor the Yacht Club annual boating Competition on a yearly basis.

“We have been doing this for the past seven years and would continue to give support to this kind of initiative. As you are aware, we are also fully involved in other areas of sports particularly football. Just recently, NBC brought the World Cup trophy to Nigeria and we are also giving opportunities to consumers to enjoy the World Cup in Russia. This only demonstrates our commitment to our valued customers, staff and communities that they are crucial to the growth that we have enjoyed. We remain determined to contribute in our little ways to sports development in Nigeria”

He further stated that the focus has always been on other sports but this time we want to motivate people to develop interest in boat racing such that it becomes more of a lifestyle than a game as we have witnessed in other sports. “This NBC Regatta Cup is one sure way to promote the sport and we will do our best to give consumers and boat lovers exciting experience” he stated”.

No fewer than 59 sailors and 24 boats (11 lightning and 13 Hobie) participated in this year’s edition of the competition which lasted several rounds after which prizes were awarded to the winners.