SIFAX Boss Mentors Budding Entrepreneurs


Eromosele Abiodun
To succeed in the daunting path of entrepreneurship, vision, unique business ideas, persistence, self confidence, creativity and hard work have been identified as some of the essential ingredients that must be paid close attention to.

Group Executive Vice Chairman, SIFAX Group, Dr. Taiwo Afolabi disclosed this while receiving contestants of The Next Titan business reality TV show in his office in Lagos. SIFAX Group is a sponsor of the show.

According to Afolabi, who was represented by Executive Director, Human Resources & Administration, SIFAX Group, Dr. Fola Rogers-Saliu, the task of birthing and building a business idea to maturity and profitability stage is not a child’s play, hence, grit, sacrifice and determination are required.
Afolabi further urged the contestants to work on their person as an entrepreneur because of the critical role he plays in the overall success of his business.

“As the driver of the vision, a whole lot rests on his shoulders and he must possess certain qualities top of which is a penchant for prompt business decisions that must be based on sound knowledge, without which, success can either be limited or non-existent. As a budding entrepreneur, you must be ready to face the storm alone. People will only associate with you when you are successful. It is the passion that you have that will sustain you during the trying times. Entrepreneurship is a rewarding and fulfilling exercise if one attains success at it,” he said.

He added that SIFAX Group has been providing support for The Next Titan show since inception because of the company’s philosophy founded on the belief that the promotion and support of entrepreneurship, especially among young people, will help create more jobs and improve the country’s economy.

The Executive Producer, The Next Titan Reality TV Show, Mr. Mide Kunle-Akinlaja, thanked SIFAX Group for being a strong support for the show since it began, adding that the sponsorship category upgrade to become the only associate Sponsor of the show has helped in providing more opportunities for the contestants.

Grand Oak Launches 9ja Café Rhum into Nigerian Market

Grand Oak Limited, a leading marketer of alcoholic and non- alcoholic brands has expanded its brand portfolio with the launch of 9ja café Rhum into the Nigerian market.
9ja Café Rhum is proudly Nigerian liquor made from 100% handpicked coffee beans, sucrose and matured rum for Nigerians. The driving philosophy of the brand is to encourage Nigerians to indulge their passion for the things they enjoy, do great things and rediscover who they truly are.

The new product was unveiled at the International Trade Fair, at the Tafawa Balewa Square, Lagos, recently and was attended by key distributors across the country and other stakeholders.

Managing Director of Grand Oak, Aare Fatai Odesile disclosed that the new product is of international standard and has been approved by National Agency for Food and Drug Administration and Control (NAFDAC) and Standards Organisation of Nigeria (SON) for meeting quality standards.
“This brand meets both local and international standards, registered by NAFDAC, okay by SON and we have gone through all the process to ensure we give Nigerians the trusted quality of Grand Oak Limited. It is a recommended brand for truly Nigerian people.” he stated.

He added that the brand fuels the resilient spirit, the never-give-up; can-do attitude that Nigerians are known for worldwide and the brand name ‘9ja Café Rhum’ shows it is made for Nigerians. Adding that, the campaign ‘indulge your passion rep 9ja’, a campaign to promote the new brand is aim at promoting greatness among Nigerians considering the lot of potentials and talents that the country boosts of.

Speaking in the same vein, the Group Executive Director of Grand Oak, Adekunle Rosiji said that the production of 9ja Café Rhum is a result of in-depth research and consumer engagement that the company embarked on. Adding that with the unique taste and coffee aroma, the brand is set to take over the leadership of the rum market in the country.

In addition, Rosiji said the product is available across the country “This is the hottest new brand to hit Nigeria in the last 20 years, so we have celebrity endorsement, CDQ. Beyond this, we are already here in trade fair, we are in every market in Nigeria and we are going to let the people know through the radio, the TV that 9ja Café Rhum, it is for you and we want you to indulge your passion.”

At the high profile event, the guests were entertained by comedians, dancers, Models who showcased different fashion collections and 9ja Café Rhum’s brand ambassador, music star and indigenous hip-hop rapper, Sodiq Abubakar Yusuf popularly known as ‘CDQ’ who sang some of his hit tracks.

Commenting on the product, CDQ applauded Grand Oak for the new innovation, he said the product has a great taste and a unique aroma that consumers will love.
Grand Oak Limited is a Marketing and Sales company of Lexcel Group. Established in 2006, the company is a leader in Nigeria’s Food and Drinks sector. It core business is the marketing and sales of alcoholic and non-alcoholic beverages. Some of it brands are Apperito, Bacchus Lite, Lord’s Dry Gin, Seaman’s Schnapps, Regal Dry Gin, St Lauren, Swagga and others.