As part of activities to commemorate its 15th anniversary in the market, Nigeria’s first carbonated soft drink (CSD) in PET bottle, La Casera, hosted it customers to a beach party in appreciation of their loyalty in the past decade and a half.
The party which held at Elegushi Private beach was spiced up with performances from artistes in various genres to the excitement of the cheering crowd at the occasion.
In the words of the Managing Director of the company, Mr. Roland Ebelt, La Casera brand was specially packaged for fun lovers with a unique natural apple taste, adding that the company was committed to strengthening the connection with the core passion of customers.
“For us, the idea is to ensure that we provide the platform for fun and complete entertainment with a drink bursting with natural apple juice which is why the La Casera Apple is there to quench thirst and rejuvenates consumers to keep them going”, he enthused.
The Marketing Manager of the company, Mr. Bello Yusuf, also stated that as far as the brand was concerned, customers remained its top priority as they were the major force behind its success.
“We are using this opportunity to express our gratitude to our loyal customers who have been there so far and will continue to be there .We will continue to do our best to ensure that we offer the best to Nigerians”, he assured.
Some of the artistes that performed at the event included: CDQ, the ‘Woss Wobi’ crooner, Small Doctor as well as other budding hip hop musicians like Young Edge, Opinana and a host of others.
The event also attracted fun lovers who visited the beach on another purpose with Lacasera ambassadors dishing out free drinks and branded T-shirt to the delight of the fans.