Sterling Bank Empowers Entrepreneurs


Participants at the Micro, Small and Medium Enterprises (MSME) Academy, which held in Port Harcourt have commended Sterling Bank Plc for its commitment to the growth of the nation’s economy through the empowerment of small and medium scale business owners in the country.

The conference was organised by the bank. The participants at the four-day workshop were trained and mentored on how to build viable business plans. They were also equipped with entrepreneurial and managerial skills in order to improve fund management; maximise profit and improve asset quality in their businesses. Other areas covered included sales and marketing, essentials of business plans, human resources management, among others.

The Managing Director and Chief Executive of Perfume World Limited, Princess Stella Daminabo, stated that the workshop confirmed the bank’s commitment to supporting the growth of the economy through the empowerment of small business owners in the country.

“It is a big step in supporting the effort of the federal government towards diversifying the economy given the dwindling oil revenue,” a statement quoted her to have said.

In the same vein, the Chief Executive Officer of Felistar Engineering Solutions Limited, Engr. Felix Ayika, stated that the bank had demonstrated faith in local entrepreneurs and its willingness to support them to grow to become big businesses by organising the workshop.

“It is rare to see an organisation whose business is to give out loans and earn income (in terms of interest) coming out to provide value-added services to even non-customers.  It is rare for banks to come up with a programme like this without any conditions attached, and this will endear us all to Sterling Bank.