Goldberg Delivers on Back to Bar Promise with Trips to London and Qatar

Goldberg has concluded its Back to Bar campaign by rewarding winners with trips to London and Qatar, delivering on the promise at the heart of one of its biggest consumer promotions.

Back to Bar rewarded Goldberg consumers who purchased the brand at participating outlets with instant prizes and the chance to win international trips through a series of promotional draws. The campaign culminated in winners travelling to London and Qatar, where they enjoyed curated trips alongside some of Nigeria’s favourite personalities.
One group travelled to London with content creator Layi Wasabi and veteran actress Shaffy Bello to watch the Unity Cup final. They were at The Valley Stadium as the Super Eagles defeated Jamaica 3-0 to win Nigeria’s fourth Unity Cup title. Beyond the match, they spent time exploring London and taking in the city alongside their hosts.
Another group had been preparing for a trip to Portugal. When visa processing timelines made that impossible, Goldberg worked with the winners to put together an all-expenses-paid trip to Qatar instead. They were joined by Big Brother Naija Season 10 winner Imisi, who explored Qatar with the group as they took in some of the country’s attractions and shared the experience together.

Speaking on the campaign, Kunle Aroyehun, Senior Brand Manager, Goldberg, said the brand remained committed to following through on the promise it made to consumers.
“Back to Bar was built around rewarding our consumers with experiences they would genuinely enjoy. Once the winners were announced, our responsibility was to make sure they received what they had earned.

“Although the Portugal trip could not go ahead because of visa processing timelines, we remained in close contact with the affected winners and worked towards another international trip. We are delighted that the campaign has been completed with winners travelling to both London and Qatar.”
For the London group, watching the Super Eagles lift the Unity Cup became the highlight of the trip. Sharing that moment with Layi Wasabi and Shaffy Bello made the occasion even more special and gave the winners a front-row seat to an important moment for Nigerian football.

In Qatar, the pace was different but no less enjoyable. With Imisi, the group visited some of the country’s landmarks, spent time getting to know one another and made the most of the opportunity to travel outside Nigeria together.
Back to Bar reflects Goldberg’s commitment to creating opportunities that go beyond the product itself. Through football, entertainment and travel, the campaign gave consumers a chance to be part of moments that many only get to watch from afar.