AMVCA, Johnnie Walker Spotlight Future Talent at Young Filmmakers Day

Iyke Bede

Kicking off weeklong activities for the 2026 Africa Magic Viewers’ Choice Awards (AMVCA), organisers hosted the Young Filmmakers Day (YFD) to engage Nigeria’s emerging talent. The forum provided a platform to examine evolving career paths and the role of AI in the modern film industry.

Themed ‘Audacious Storytelling and Attracting the Right Opportunities’ and powered by Johnnie Walker, the YFD connected emerging filmmakers with Nollywood’s established actors and directors, offering a clear-eyed view of what lies ahead through the professional journeys that have shaped their careers.“Our entire philosophy is based on unexpected expressions, and I see that same energy in all of you,” said Brand Manager, Johnnie Walker for Africa, Oyetola Akeredolu, as she addressed participants at the MultiChoice headquarters in Lagos.

She added: “You are the generation that looked at the film industry in defiance; looking at AI, not as a threat to your jobs, but as a digital paintbrush to build worlds. You are ‘disruptive’ by nature, not because you break things, but because you are building something bigger and bolder.”

According to the organisers, the collaboration between the AMVCA and Johnnie Walker for YFD prioritises the development of future talent through mentorship and access to the right networks. By placing emerging filmmakers in direct conversation with seasoned professionals, the initiative closes the gap between ambition and lived industry experience.

During her masterclass, Uche Jombo urged aspiring actors to view social media as a professional tool. She explained that staying consistent online is vital because a person’s digital profile often acts as their first impression for casting directors. By maintaining a clear and professional presence, actors can better prove their dedication and attract the right career opportunities.

As an actor, you are constantly selling yourself. That is the reality of the craft. Growth comes from consistency. Africa Magic may give you your first opportunity because you have graduated, but one project is not enough. You cannot afford to go quiet. Stay visible. Keep working. Do your monologues, share them, and pin them to your socials to hold attention,” she said.

Actors Stan Nze and Amarachukwu Onoh, alongside filmmaker Abiodun Odu, examined the role of AI during a panel session, noting that while the technology may displace some roles, it largely serves as an enhancer, enabling professionals to streamline processes and elevate production quality. The panellists argued that AI is a collaborative partner rather than a replacement for human creativity.