Golden Penny Foods Marks 65th Anniversary with N4bn National Consumer Promotion

Golden Penny Foods Ltd, brand of Flour Mills of Nigeria (FMN), is set to mark 65 years of ‘Feeding and Enriching Lives’, every day.

As part of this celebration, the brand is launching a Buy & Win promotion, offering four billion naira worth of prizes to its loyal consumers.

The pan-Nigeria Golden Penny Buy & Win promo campaign, which will run for 10 weeks from September 22nd, 2025, allows consumers to enter with multiple entries to win instant airtime and ultimately, cash prizes, Golden Penny products, household items, kitchen makeovers, and cars. Instant airtime can be earned by using the unique PIN on the promo packs. Weekly draws will be held every Tuesday at 12:00 p.m. for the duration of the promo.

The Managing Director, Food Division, Mr Devlin Hainsworth, eulogised the company’s commitment to celebrate with the consumers, as their loyalty for over six decades is the very foundation of business sustenance.

“The Golden Penny Foods brand is the people’s brand, a household brand that transcends over two generations while still maintaining the production of nutritious and superior quality loved brands. Through the National Consumer Promotion, we are celebrating and rewarding our consumers for 65 years of loyalty, affinity, and patronage,” he explained.

To participate in the promo, consumers would need to purchase special promo packs of Golden Penny products (10 packs of Golden Penny Noodles, three packs of Golden Penny Semovita, and three packs of Golden Penny Pasta), which would be submitted at designated redemption centres across the country, for which they will receive a code confirming their entry.

Director for Marketing, Golden Penny Foods Ltd, Mr. Ilyas  Kazeem, said: “Golden Penny has been nourishing Nigerians for 65 years, and what better way to celebrate than with the people who have brought us this far, hence the Buy and Win promo.

“The Promo speaks to our commitment to truly enriching people’s lives, and we are giving Nigerians four billion reasons to smile. Every Prize is our way of saying thank you for walking with us all these years.”