Next Digital brings Burna Boy’s historic global concert home to Nigeria

Raheem Akingbolu

Next Digital, Africa’s homegrown digital media pioneer, today announced its role as JV Partner of Centili Group and the exclusive African broadcast partner for the launch of a revolutionary new global pay-per-view concert series, headlined by Grammy Award winning superstar Burna Boy.

The historic event — set for March 2026 at Philadelphia’s World Café Live — will be streamed live via Next Digital’s continental media streaming partner platforms, ensuring that millions of fans across Africa experience the show simultaneously with global audiences. Viewers will also have access to an immersive Metaverse experience powered by Sansar, bringing Africa’s cultural power to the forefront of digital innovation.

Prince Malik Ado-Ibrahim, Founder and Executive Chairman of Next Digital, said: “This collaboration is about more than technology — it’s about Africa owning its narrative. Burna Boy is a global ambassador of African music, and by delivering his historic performance directly to our people, we are proving that Africa can lead the digital entertainment revolution. With our partners, we are building a platform that ensures Africa is not just watching the future — we are shaping it.”

As part of its long-term partnership with Centili Group and Sansar, Next Digital will bring more global concerts, sports, and cultural experiences to the continent, while showcasing African creativity to billions of viewers worldwide.