Digital Transformation Key to Africa’s Tech Growth, Says Annita Azuibuike

A digital project leader, Annita Azuibuike, has called for increased investment in product-led transformation and agile-driven innovation as Africa seeks to strengthen its technology ecosystem in modern times.

Azuibuike, who has led major product rollouts and digital adoption across several organizations, noted that many businesses are still struggling to align technology with strategy, leading to missed opportunities for growth and efficiency.

In a statement shared with this day live on Wednesday, she stressed that true digital transformation goes beyond purchasing software. According to her, it requires leadership, strategy, and product-led delivery that directly drives customer engagement, retention, and revenue growth.

“I have seen firsthand how integrating tools like Salesforce and HubSpot, when done with a clear growth strategy, can transform a business. It is not just about automation, it’s about enabling customer success, boosting efficiency, and scaling operations sustainably,” she said.

Azuibuike, who has introduced agile practices into multiple organizations, explained that her work in digital product delivery has helped businesses reduce inefficiencies and improve collaboration across teams. By spearheading marketing automation and operational digitisation, she has positioned tech adoption as a driver of revenue rather than just a back-office function.

She emphasized the need for stakeholder alignment in digital projects, saying transformation efforts often fail because IT teams and business leaders are not working with a unified vision.

“Digital growth is not the job of the IT department alone. It must be a business-wide agenda. When cross-functional teams adopt agile practices and focus on customer-first delivery, the impact is faster, measurable, and sustainable,” she added.

Industry observers note that leaders like Azuibuike represent a new generation of African tech professionals—blending business strategy with digital execution to accelerate innovation.

Concluding, she urged businesses and governments across Africa to see digital transformation as a strategic enabler of development, not just a technology trend.

“We are in an era where digital products determine how far a business can grow. If we want to compete globally, we must build with strategy, innovate with agility, and scale with impact,” Azuibuike said.