TD Africa, Zebra Empower Business Growth at Lagos Event

Demonstrating their unwavering commitment to Africa’s digital transformation, TD Africa, in collaboration with Zebra Technologies, hosted a high-impact partner event in Lagos themed: ‘Accelerate Your Business with Zebra.’

The event gathered key players across the retail, logistics, and manufacturing industries to explore how real-time, edge-enabled operations can drive efficiency, innovation, and competitiveness.

The engagement spotlighted Zebra Technologies’ cutting-edge solutions in rugged mobility, data capture, RFID, and real-time analytics, emphasising the power of working at ‘The Edge’, where operations truly come to life.

Drawing inspiration from Formula 1 racing, Zebra’s channel strategy was likened to the speed, precision, and adaptability required on the racetrack, urging partners to move beyond transactional models and adopt data- driven, customer-first solutions.

Coordinating Managing Director of TD Africa, Chioma Chimere, reaffirmed

TD Africa’s pioneering role in tech distribution. “At TD Africa, we are not

just delivering devices, we are driving transformation. Our partnership with

Zebra continues to redefine what is possible in business operations across

the continent. We remain committed to equipping our partners with the right

tools and insights to win,” Chimere said.

Speaking during the event, Sales Director for Africa at Zebra

Technologies, Neil Gouveia, emphasised the strategic importance of partnership. “Africa is a growth frontier, and we are fully committed to helping our partners unlock new levels of performance at the edge. With the right technologies and local alliances with TD Africa, businesses here can leapfrog limitations and lead in the digital era,” Gouveia said. 

With a product demo session exploring Zebra’s expanding portfolio from mobile computing to visibility services, the event underscored a shift from product delivery to solution enablement. TD Africa’s facilitation and deep market access played a pivotal role in driving turnout and energising

Zebra’s channel ecosystem.