RAFAD’s: The Art of Floristry and Design Masterclass 2.0 Set to Transform the IndustryExclusive Training to Equip Designers and Entrepreneurs with Million-Naira Design Techniques

The RAFAD Institute is gearing up to host The Art of Floristry and Design Masterclass 2.0, a four-day immersive training that promises to redefine the floral and design landscape in Africa. Taking place from March 5th to 8th, 2025, at the RAFAD Training Centre, Victoria Island, Lagos, this masterclass is set to provide an unparalleled learning experience for interior designers, architects, real estate developers, and ambitious entrepreneurs looking to build a profitable business in artificial floristry and design.

Following the resounding success of its first edition, The Art of Floristry and Design Masterclass 2.0 is not just another training program—it is a transformational experience designed to equip participants with world-class skills, exclusive techniques, and the business acumen to monetize luxury floral design at an elite level.

This year’s event has garnered overwhelming interest, with registration now officially closed, marking yet another milestone for RAFAD in its mission to set a new standard for floristry and design training in Africa.
At the heart of the masterclass is its exceptional faculty, comprising global and award-winning experts in design, branding, business, and entrepreneurship. This year’s lineup includes:

Dr. Promise Kenneth-Odum – Design Maestro and pioneer in floral artistry and high-end event design; Mr. Melody Fidel (UK) – Life Coach and Founder of the Stability and Sustenance Business Entrepreneurship Programme, bringing international expertise on business growth; Amb. Omobolaji Mogaji – Personal Branding Coach specializing in positioning creatives for premium success; Kenneth Odum – Top Business and Brand Strategist known for helping brands communicate better, sell better, and achieve profitability; Mea Boykins – Award-winning global entrepreneur, speaker, and humanitarian with a passion for business excellence.

Each expert brings years of experience and cutting-edge insights, ensuring that participants leave with practical skills that will elevate their craft and transform their businesses.

This intensive training will go beyond the basics, focusing on advanced techniques that allow professionals to compete at a global level. Participants will receive hands-on training with Africa’s leading floral production and design company, Rukkies Decor, gaining exclusive insights into: Mastering High-Value Floral Design Techniques – Learn custom floral artistry that sets designs apart in the luxury space; Monetizing Creativity – Discover how to transform floral design into a business generating millions of naira; Premium Branding and Business Strategies – Learn how to position a floral and design business as a luxury brand; the Science of Aesthetics and Functionality – Understand how to integrate floristry seamlessly into architecture, interior design, and high-end event styling; Scaling in a Competitive Industry – Get insider hacks from industry leaders on how to secure premium clients and large-scale projects; the goal of the masterclass is not just to teach design but to shape thriving entrepreneurs who can leverage their creativity to build sustainable and profitable businesses.
One of the highlights of The Art of Floristry and Design Masterclass 2.0 is the exclusive network it fosters. With students joining from across Africa, the programme serves as a hub for collaboration, innovation, and industry connections.

Through direct mentorship, hands-on experience, and high-impact training, attendees will join an elite community of designers and business owners who are setting the pace for the future of floristry and design on the continent.

RAFAD has established itself as a premier institute dedicated to elevating the standard of floral artistry and design education in Africa.
Through intensive training programs, strategic mentorship, and global partnerships, RAFAD is bridging the gap between creativity and business success, ensuring that African designers are recognized on the world stage.

With a vision to nurture a new generation of top-tier designers and entrepreneurs, RAFAD remains committed to providing high-impact training that equips individuals with the expertise and confidence to dominate their industry.

As the countdown begins for The Art of Floristry and Design Masterclass 2.0, the excitement continues to build. For those who secured their spots, this event promises to be a defining moment in their creative and business journeys.