Ayodeji Dada’s Visionary Approach to Sales, Supply Chain Innovation

By Yinka Olatunbosun

The intersection of sales and supply chain innovation has become a critical determinant of business success. Companies that embrace innovative strategies in these areas can enhance their operational efficiency and position themselves as leaders in their respective markets.

As global commerce continues to change, the ability to adapt and innovate in sales and supply chain processes becomes more paramount. Thought leaders in the industry assert that organisations must leverage technology, data analytics, and sustainable practices to drive growth and profitability.

Ayodeji Dada, a seasoned expert in sales, operations, and supply chain management, emphasises the importance of this synergy. “Sales and supply chain are two sides of the same coin,” he states.

“When businesses innovate in their supply chain processes, they create a ripple effect that enhances sales performance. Streamlined operations lead to faster delivery times, improved customer satisfaction, and increased revenue.” Dada’s insights reflect a deep understanding of how integrated strategies can transform business outcomes, making them more competitive in the global marketplace.

With over 17 years of experience in manufacturing, supply chain, sales, portfolio development, and general management, Dada is an accomplished business leader dedicated to continuous improvement.

His dynamic and results-driven approach has enabled him to lead sales teams to success by addressing and resolving complex sales and operations-related challenges across several companies and industries.

“To sustain their competitive advantage, businesses must be proactive in identifying inefficiencies and implementing innovative solutions,” Dada explains. “This requires a mindset of continuous improvement and a willingness to embrace change.”

Dada’s approach to sales and operations strategies is rooted in the belief that a strong relationship between sales operations and supply chain management is essential for success.

“Sales teams need to have real-time visibility into supply chain operations to make informed decisions,” he explains. “When sales and supply chain work in harmony, businesses can respond quickly to market demands, optimize inventory levels, and reduce costs.”

This integrated approach enhances sales performance and streamlines supply chain operations, leading to increased competitiveness and profitability.

Sustainability practices are also a key component of Dada’s philosophy. “Incorporating sustainable practices into sales and supply chain operations is no longer optional but necessary,” he states.

“Consumers are increasingly making purchasing decisions based on a company’s commitment to sustainability.

The adoption of eco-friendly practices enables businesses to reduce their environmental impact, attract customers, and reduce their churn rate. Dada’s emphasis on sustainability highlights the importance of aligning business strategies with societal values, thereby driving long-term success.

He currently serves as the Sales and Operations Director at Diversey Africa, playing a pivotal role in the company’s mission to provide hygiene, infection prevention, and cleaning products and technology.

His leadership extends beyond borders, as he also serves as project lead in several African countries, including Sierra Leone, Ethiopia, South Africa, Rwanda, Mozambique, Congo, and the Democratic Republic of the Congo.

Diversey, a part of the Solenis group, is a leading manufacturer of specialty chemicals used in water-intensive industries, and Dada’s expertise is instrumental in driving the company’s growth in these markets.

Before joining Diversey Africa, Dada served as a Line Manufacturing Manager in the Brewing Department at Nigeria Breweries Plc.

In this role, he was responsible for deploying manpower and equipment to produce both alcoholic and non-alcoholic beverages while adhering to strict process and packaging specifications.

His commitment to quality management systems, including HACCP and TQM principles, ensured the proper storage and management of raw materials and additives essential for production.

This foundational experience laid the groundwork for Dada’s future success in sales and supply chain innovation.

Dada also emphasised the importance of data-driven decision-making in sales and supply chain management. “Data is a powerful asset,” he states. “Businesses that harness the power of data analytics can gain valuable insights into customer behaviour, market trends, and operational efficiencies.”

Leveraging data is a key element that allows companies to make informed decisions that enhance their sales strategies and optimize their supply chain processes, leading to increased competitiveness and profitability.

Collaboration is another key element of Dada’s visionary approach. “No business operates in isolation,” he explains. “Building strong partnerships with suppliers, distributors, and customers is essential for success.”

Collaborating across the supply chain creates a more resilient and agile operation that can quickly adapt to changing market conditions.

This underscores the importance of building strong relationships that drive mutual success.

Dada is a member of the Triple Green Environmental Development Advisory Committee, where he provides expert advice and recommendations related to the core focus areas of the TGED Foundation.

His unique perspectives enhance the impact of the organization’s programs and support opportunities for partnership and sponsorship, enabling the foundation to achieve its aims and objectives.

His commitment to sustainability and environmental stewardship reflects his belief in the importance of corporate social responsibility.