Clients Testimonials: A Powerful Tool of Selling Your Real Estate Brand

ESV Mike Mbagwu,

In the real estate business, sales and marketing plays a very vital role in positioning the brand for both existing customers and prospects as well.  In the context of this story, testimonials are videos or written reviews from satisfied customers of a real estate brand.  They are usually attestations on the professional services or products of a real estate brand that excellently meets clients’ needs in a most ethical and excellent way.

Testimonials are sure way brand strategy that works for all brands irrespective of the industry.  If well magnified, using the relevant social media platforms, hash tags, and handles, testimonials has the capacity of turning to the firm’s bottom line, promotes its integrity, and gives the property brand an edge over its competitors. For a real estate brand that is active and savvy on social media platforms, a testimonial from a high profile client will definitely generate new sales for the real estate  firm. 

As a real estate company, your testimonials as told or written by customers are the basis for your reputation and integrity. In marketing communication, it is called social proof- building trust and credibility for your firm through the magnification of honest feedback from clients.  They are proof that your brand has been in the business of excellently meeting your customers’ needs.

There are countless reasons why you should rely on testimonials as a marketing tool for your real estate brand. Instead of doing direct marketing, your past works and efforts should speak for you.  Show them the write ups (testimonials) of clients who loved working with your brand. Leveraging on testimonials in pitching for new jobs and customers is a very good marketing strategy to penetrate and dominate your market space as a real estate brand.

One of the best ways to get clients’ testimonials is to provide a platform for online and offline feedback at the conclusion of every transaction. The pool of testimonials will serve as a guide strategizing for effective real estate brand positioning and performance.

A well written email from a customer, praising your brand for excellent services rendered can be cut in parts for display as testimonials.  In considering the testimonials to be used, it is pertinent to mention here that you should choose the one that speaks to your audience at that particular time. The media platform to be used must also be considered, for instance, if you are targeting high net-worth individuals in Delta State, ThisDay and Vanguard should be used; this is in addition to using all television stations in Delta State.  Sponsored social media ads should also be used to magnify your brand testimonials.

Testimonials are another way of brand storytelling telling. Nobody tells the best story of a brand than the customers you are serving on a daily basis.  For a real estate firm to achieve all these and remain locally and globally competitive, that firm must have a strong brand and marketing unit that is saddled with the all-important task of brand promotion and general marketing.

ESV Mike Mbagwu, is a registered Estate Surveyor and Valuer. He is the Principal Partner of Mike Mbagwu Consulting, a leading Nigerian firm of estate surveyors and Valuers in Nigeria. He sent in this piece from Asaba, Delta State.