Joemartins Tochukwu: How We Built Joebest Estate to a Global Brand

Property Expert, Iloduba Joemartins Tochukwu said the story of the company’s growth has remained one of Nigeria’s biggest property industry story which is laced with thorns and successes.

He spoke at the company’s corporate office Lagos, when our Correspondent sought an audience with him on Joebest rising profile in the property and estate development sector.

He said, “We have been in the business of property development for years, and we outsource properties to interested parties

“We build and sell to end user buyers, and we have been having returns in sales. There were times we were struggling in the market with low patronage, but we had to adopt a different approach and style to our property business.

“One of the things we did was to engage in digital marketing, and capture the online market, with a strong presence on the internet. When we were doing it, some persons thought we were wasting funds, when we never had the resources to fund it, but we kept doing our best.”

Today, Joebest Property is a leading Property company, and we are proud of where we are, how we came through, Joemartins stated.