Amarelis Dazzles with New Collection “Metamorphosis SS20”

Omolabake Fasogbon

Amarelis, under the leadership of Creative Director Omolara Cole Chiori, has always stood out in the fashion industry in Lagos for its innovative designs and dedication to African-rooted aesthetics. In 2020, Amarelis unveiled its latest collection, “Metamorphosis SS20,” in the heart of Lagos, captivating her audience with a blend of tradition and contemporary flair.

Founded by Omolara Cole Chiori, Amarelis has a rich history rooted in celebrating African culture through fashion. Established in 2012, the brand gained recognition for its unique fusion of traditional African textiles and modern features. Omolara’s journey from a fashion enthusiast to a renowned designer is a testament to her passion and commitment to the art of fashion design.

The “Metamorphosis SS20” collection from Amarelis is a stunning showcase of vibrant colors, intricate patterns, and luxurious fabrics. Each piece tells a story, weaving together elements of African heritage with contemporary design. Standout pieces included the multi-colored jumpsuit with the perfect bow behind and lush free sleeves, which has received rave reviews for their originality. The collection’s versatility ensures that there is something for every fashion enthusiast, from casual wear to high-end couture. Omolara’s fabric selection is really stunning. The collection is a visual and tactile extravaganza, with its abundance of luxurious fabrics, sheer silks, and glistening sequins. Her talent in shaping fabric into eye-catching designs is on full display in her structured maxi gowns and flowing attires, which include textural interaction that gives dimension to every item.

Amarelis’s collections are renowned for their attention to detail. The sourcing process is a crucial aspect, with Omolara personally selecting the finest fabrics from various African regions. This dedication to originality is evident in every piece. The conceptualization phase is marked by extensive research and collaboration with local artisans to ensure that each design is both contemporary and rooted in tradition.
Omolara personally supervises each phase, ensuring the final product perfectly reflects her vision. The creation of each piece begins with detailed sketching and careful fabric selection, followed by the intricate processes of pattern making and garment construction. The unwavering commitment to quality is evident in the precise stitching, meticulous hand-embroidery, and refined finishing touches that distinguish Amarelis garments.

This collection triggers a deep-reaching internal truth about coming into one’s identity. It comprises sets, cowl neckline wrap, shirt dresses, cocktail looks and more. In subtly draped fabric or simple silhouettes of rich tones as well as muted shades. These pieces are the ideal wardrobe staples for all spring and summer.

The Metamorphosis SS20 collection also reflects a modest innocence of an African woman who has come to full bloom from a former stage in life.

The unveiling of Amarelis’s “Metamorphosis SS20” collection was a resounding success, further upholding the brand’s reputation as a leader in the international fashion industry. Omolara Cole’s dedication to celebrating African culture through fashion, coupled with her innovative design approach, continues to set her and her brand; Amarelis apart.