Pierrine Consulting’s CEO Recognised as a “Global Market Research Industry Legend”

Raheem Akingbolu

Pierrine Consulting’s CEO, Seyi Adeoye, has been honored as a “Global Market Research Industry Legend” by ESOMAR and Insight250, marking a triumphant conclusion to a year filled with unprecedented achievements and international acclaim. The Global Market Research Industry Legend list is comprised of only top 60 people in the market research space and only 2 persons were recognized in Africa. Reflecting on the journey, Seyi emphasized that this recognition extends beyond personal achievement, celebrating the innovation, collaboration, and unwavering pursuit of excellence that define Pierrine as a whole.

Throughout the year, Pierrine spearheaded transformative research initiatives in Finance, Food & Beverage, and Beauty, reshaping brand destinies and forging meaningful connections with consumers. Expanding beyond its Lagos headquarters, Pierrine established new offices in Ghana and Kenya, bringing its expertise closer to diverse markets and providing tailored solutions to local businesses. The introduction of a new Development Studies business vertical and the creation of Afrikan Insights, a sister company specializing in unparalleled data collection services across Africa, marked significant milestones in Pierrine’s journey.

Not only did Pierrine push external boundaries, but it also maintained its commitment to excellence by retaining ISO certifications, ensuring the highest standards of quality and integrity in its processes. Seyi Adeoye stressed, “Our achievements are rooted in trust, open communication, and an unwavering commitment to maintaining the highest standards of quality and integrity.”

In 2024, Pierrine is unveiling a visionary future fuelled by technology, for a future driven by technology, as they evolve into a formidable tech-focused consultancy, equipped to serve clients across the continent with even greater innovation and expertise.
Seyi emphasized, “In the coming year, we will boldly evolve into a formidable force in the African consultancy landscape, offering brands precision, insight, and impact through cutting-edge technology”, extending a heartfelt gratitude to the esteemed clients, partners, and the entire market research community in Africa and beyond, going on to state that “they are not just collaborators; they are the driving force behind our success”