X3M Ideas, Babaeko Win Continental Awards

As 2023 moves towards the end, Nigeria’s leading creative hub, X3M Ideas and its Group Chief Executive Officer, Steve Babaeko, have consolidated their exploits in the year with the ‘African Agency of the Year’ and ‘African Personality of the Year’ respectively at the African Cristal Awards held in Casablanca, Morrocco.

Speaking on the double recognition, Babaeko said: “I’m here to humbly accept the honour by the African Cristal Awards for choosing me as the African Personality of the Year. I’m truly humbled and grateful I want to assure the entire world that my passion for Africa will never wane. We’ll continue to represent Africa all over the world and we will continue to fly the flag for Africa wherever we go.

“And as far as the advertising industry is concerned, we will continue to deliver the best practice and business all over Africa. Thanks once again for this award.”

In a related development, the Brand Journalists Association of Nigeria (BJAN), a group of media specialists who cover the entire marketing communication industry in Nigeria, has also named Babaeko as the ‘Practitioner of the Year’ at its 11th Annual Brands & Marketing Conference and Awards, held in Lagos at the weekend.

Speaking on why and how Babaeko won the category, the Chairman of the Association, Clara Okoro, who addressed players in the corporate Nigeria, Marketing Communications and Media, said the jurors who did a painstaking analysis of reports on agencies and accomplishments of various practitioners in Nigeria in the year under review, could not but unanimous in voting Babaeko, for achieveing the unusual in the year and put Nigeria on the world map.

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