Recollections of the vibrant Osun Osogbo Festival continue to resonate, bringing to life the magical moments experienced at the Orijin festival village, presented by Orijin, the renowned blend of African herbs and fruits. The city of Osogbo buzzed with excitement as this cultural celebration took centre stage.
From August 7 to 12, the festival immersed visitors in a cultural journey like no other. The Osun Osogbo Festival painted a vivid picture of Yoruba culture through music, dance, and resonating chants that reverberated through the city. The grand finale on August 12th featured Taye Currency’s soulful Fuji melodies, creating a sense of cultural pride.
Prior to the festival, Orijin supported the local community with a N4 million grant for 40 indigenous youths, emphasizing the importance of preserving heritage.
Mark Mugisha, Marketing Director at Guinness Nigeria PLC, highlighted Orijin’s celebration of roots and culture.
“We are delighted to witness this year’s Osun Osogbo Festival and make a significant impact by empowering our youths with the deeply rooted grant. Orijin is more than just a brand; it represents a celebration of our roots, our culture, and our extraordinary potential. We are proud to inspire our consumers to embrace their heritage and recognize the superpower of being deeply rooted within them.”
The festival also showcased African culture with raffle draws, performances, and open mic contests.