LASAA Prepares for Stakeholders Conference

By Omolabake Fasogbon

Plans are in top gear for the 2021 Lagos State Signage and Advertisement Agency (LASAA) conference and exhibition for stakeholders

The meeting would explore innovative solutions to issues affecting outdoor advertising industry since the outbreak of COVID-19.

Managing Director of LASAA, Prince Adedamola Docemo stated further that the conference, themed, “Roadmap for the Growth of Signage and Out-of-Home Advertisement Post Covid-19 in Lagos” would expose sector stakeholders to trends and future of outdoor advertising.

Docemo in a statement added that the conference was part of the fulfilment of Lagos’ Smart City plans.

He said, “This conference opens the opportunity for all advertising stakeholders to come together in search of a new future for outdoor advertising in line with Lagos’ Smart City plans and the THEMES Agenda of Governor Babajide Sanwo-Olu of Lagos State who is expected to be the special guest at the event.

“It will also provide an opportunity for the exchange of ideas, debates and deliberations between representatives from the public and private sectors and key players in the outdoor advertising industry, both locally and internationally.”

He urged participants and exhibitors to register for the programme where the Deputy Governor of Lagos State, Dr. Obafemi Hamzat will be delivering the key note address on “The Imperatives of Data Analytics and Automation for the Development of a Smart City Lagos.”