Vanessa Obioha
By October 1, Nigerians will be able to access a rich library of film and video content from Super TV, a new subscription video-on-demand service. In a launch event, the platform’s Chairman Dotun Sulaiman announced that its groundbreaking innovation will democratise access to quality video content through a partnership with MTN Nigeria.
According to him, this can be achieved through four ways that include making their curated content readily available for Nigerians who use MTN lines; making it affordable and accessible to grassroots Nigerians.
“That way, we are putting an end to exclusivity to access.”
He added that the video and live TV content will reflect the local taste of the country while building a strong local ecosystem where both content creators are compensated for their works and Nigerians get value for their money.
The idea of Super TV was hatched seven years ago and was initially marked for launch last year’s October. But due to the pandemic, the launch was postponed to coincide with the country’s independence anniversary this year.
Elaborating on the business strategy of the service, Ijeoma Onah, who serves as the Acting CEO and Director of Content Strategy and Partnerships, said that the platform is a content distribution marketplace. According to her, the strategy is to build sustainable content monetisation for content aggregators. So far, they have engaged with both local and international markets to ensure they offer unlimited local and international content. There are about 30 live TV content and hundreds of VOD. Films released in theatres can also be rented on the platform.
A unique feature of Super TV is that it has eliminated the stress of logins. Once a user is an MTN subscriber, he/she does not need to register on the platform. The user is also allowed to have a one-day trial period which costs N200. Super TV will be available on Play Store, iOS, Windows, Mac and a setup box.
