Mary Nnah
Following the announcement of Black Shines Brightest, a new Guinness campaign in celebration of African creativity and enterprise, the brand ignited August Meeting, a bold and exciting annual coalition of Igbo women home and abroad connecting in their home town to discuss and deliberate on issues they have in common.
Through this platform, the brand initiated a female empowerment programme and delivered care packages in communities in Owerri and Aba to equip these women to change their lives.
The global campaign, ‘Black Shines Brightest (BSB)’, celebrates a generation of individuals across Africa, who draw creative expression from their environment and boldly take on opportunities in front of them because they deserve to be recognized. The campaign also highlights the significance of platforms such as the August meeting.
August Meeting this year, will showcase the rich cultural heritage across the east through the people, places, events and experiences that shine brightest for women, bringing them together to enjoy this special moment with Guinness.
As part of the extraordinary celebration, Guinness painted August Meeting in Owerri with a series of bold activations including the empowerment of community women with mobile bars stocked with Guinness products, vital health check-ups and a mental health workshop. The women were also serenaded with live music anchored by veteran Highlife bands to dance with Guinness ambassador Prince Enwerem while refreshed with platters of Igbo delicacies and ice-cold Guinness.
Speaking about the role of Guinness, Marketing Manager, Guinness Nigeria, Uche Nwalie, said: “August Meeting is a significant opportunity for us to acknowledge and celebrate extraordinary women redefining culture for decades. We are committed to connecting and inspiring women, bold enough to create, shape and transform systems truly progressive in its depiction and portrayal of women.”
For more exciting details about Black Shines Brightest and the August meeting, follow @GuinnessNGR on Instagram and Guinness Nigeria Facebook. You can also join the conversation with the hashtags #BlackShinesBrightest.
