AIICO Pioneers Virtual Assistant in Insurance Business

Ebere Nwoji

AIICO Insurance Plc said it is taking its service delivery to a new level, with the launch of a new service solution tagged ELLA.

AIICO said ELLA is a dedicated instant messaging service with built-in features that helps customers make instant purchase or renew their policies, claims reporting, product and service enquiries via WhatsApp, Facebook Messenger and Telegram.

AIICO is the first insurance company in Nigeria to deploy an AI-powered (Artificial Intelligence) service via the WhatsApp platform.

According to AIICO, Ella is a 24-hour working solution with interactive Chabot that enhances user experience as it takes on the personality of a young, intelligent, and efficient Customer Experience Manager.

It said the solution helps to reduce the time required for customers to purchase or access customer support service to a maximum of five minutes.

The company, also said the platform empowers both existing and prospective customers to chat with AIICO for instant responses any time of the day, adding that the service offers simple, secure, and reliable messaging at zero cost.

Commenting on the launch, AIICO MD/CEO, Mr. Babatunde Fajemirokun said, “Our customer centric approach essentially drives the launch of Ella and deployment on WhatsApp.

“With over 2 billion WhatsApp users globally and its increasing viral adoption locally, we believe it is an appropriate channel by which we can bring service closer to our customers”.

The AIICO boss said his company understands how technology is transforming the world today and its impact on the lifestyle of customers.

He said therefore, AIICO would continue to invest in the best technology solution to provide its customers with a great experience.

He said in the heat of the 2020 pandemic and global lockdown, the Company mitigated the impact by deploying technology-enabled solutions for business continuity.

“The great feedback from our customers and the marketplace is why we are laser-focused on quality service delivery irrespective of daunting challenges”, he added.

AIICO Insurance is a composite insurer in Nigeria, with over 50 years of delivering quality insurance products and services.

AIICO provides life and health insurance, general insurance and investment management services to create and protect wealth for individuals, families, and corporate customers.

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