Ogilvy Strengthens Senior Leadership Team

The First Primus Group (consisting of Nigeria operations of Ogilvy Africa, amongst other subsidiaries) has announced senior level appointments to bolster its country’s leadership team and the business.

The three new appointees, announced by the Group CEO of First Primus Nigeria, Seni Adetu include Henry Akpede, who will be the new Country Manager and Chief Creative Officer; Sandeep R Inamke, Director Business Development & Strategy and Jolomi Awala as the Creative Director.

They will work closely with the regional leadership team at Ogilvy Africa, led by CEO, Vikas Mehta.
Akpede is a creative professional with over 15 years’ experience working in some of the top advertising agencies and is expected to bring in strong insight-driven creative skills and hands on experience in creative project management, connected consumer journeys and creative innovation.

He will be charged with the responsibility of leading the day-to-day business operations while doubling as the backbone of quality assurance of the creative service delivery.

Inamke is a seasoned brand & advertising professional with over 25 years of work experience and has worked across continents, categories, and managed multinational brands in India, Tanzania, Uganda, Kenya , Nigeria & South Africa.

Awala is an experienced Creative Leader with 12 years’ hands-on experience garnered mostly at Insight Publicis Limited and is highly effective in creatively utilising storytelling and brilliantly executing the same in deepening the connection between brands and consumers for impactful marketing communication solutions. He has worked across a range of Nigerian and global brands.

In his remarks following the appointments, Adetu noted that, “The new appointments are expected to reassure our clients of our intent at continuing to partner with them to achieve new heights of possibilities for their businesses.
“Our core objective as a company is to deliver the best to clients and I believe this team will help us to achieve this and much more.”