Triller, SoundCloud Partner to Support Emerging Artistes


Bennett Oghifo

AI-powered social media experience, Triller and next-generation music entertainment company, SoundCloud, have announced a new partnership that will uniquely showcase and support emerging independent artistes, with the launch of a dedicated SoundCloud-curated playlist featured on Triller.

A statement by Triller yesterday said for SoundCloud artistes, the access to the Triller platform will provide more marketing tools to help independent artistes grow their careers.
“The SoundCloud playlist,” the statement said, “is located on the Triller app’s Music Discovery page, establishing a unique home on Triller for identifying new, up-and-coming artistes bubbling up on SoundCloud today.” Updated monthly with fresh, standout tracks hand selected by music teams at Repost by SoundCloud, SoundCloud’s creator services division, all tracks are available for Triller creators for use in their own video content within the app.

According to the CEO of Triller, Mahi de Silva: “With the new integration, artiste’s will now be able to link their Triller profile with their SoundCloud profile, making it easy for new fans to discover more of their music and for artistes to grow additional revenue through SoundCloud’s new fan-powered royalties system. Also, Triller users will have the ability to create their own ‘Power Edits’ in order to fit their video creation, greatly enhancing engagement and visibility of the source tracks.”

SoundCloud is the world’s largest open audio platform, powered by a connected community of creators, listeners, and curators on the pulse of what’s new, now and next in culture. Founded in 2007, SoundCloud empowers the world’s audio creators with the best tools, services, and resources to build and grow their careers. With over 250 million tracks from 30 million creators heard in 190 countries, what’s next in music is first on SoundCloud, the statement said.

Triller is the globally popular AI-powered social media experience that allows users to create professional-looking videos in a matter of seconds. “Pick a song, select the portion of the song you want to use, snap a few takes and with the tap of a button you have a celebrity-quality music video starring you and your friends. Triller relies solely on organic growth and has more than 300 million downloads, with celebrities like Alicia Keys, Cardi B, Marshmello, Roddy Ricch and Eminem regularly using the app to create their own music videos. Triller is owned by TrillerNet, the statement said.