TuneAfrique has positioned itself as the distribution platform of choice for artistes and labels within and outside of Nigeria. This user-friendly platform is driven by very innovative technology that makes easy for recording artistes and labels to monetize their music on streaming platforms. Appointed as ISRC managers since 2017, TuneAfrique’s unique technology has enabled the delivery of world class catalogs for music businesses across the globe.
Beyond its global distribution reach, TuneAfrique recognizes the critical challenges faced by independent artists in the music industry, worsened by the scarce resources to make investments in music profitable. TuneAfrique will now include in its services, additional promotional support and access to advance royalty payments.
It is with this offer in mind that TuneAfrique is flagging off the support partnership program with legendary Nigerian singer Mike Okri, whose new project “Lend a Hand” is exclusively delivered to digital platforms by TuneAfrique.
Speaking about the significance of this partnership, founder and CEO, TuneAfrique, Dr. Olakunle Oladehin describes it as a strategic move that would encourage the craft by providing necessary advance funding to help artistes in their promotions, and also ease off the worry associated with a lack of financial support especially for independent artistes. He noted that Okri had experience under his belt and a track record of delivering quality music, adding that the decision to bank on him comes from the review of his existing catalogue, and the projection of his current body of work, including upcoming collaborations with household names like Omawumi, Yemi Alade and Seyi Shay.
For Mike Okri, this is a timely and innovative support. “This is a great way to sustain the music industry, which has changed a lot from the early years of his career,” said Okri.
As part of TuneAfrique’s growth strategy, the structural unit in-house has expanded with the appointment of two new members of the team to serve in the capacity of Artiste and Label Services Directors. They are Hembadoon Peter-Thomas, a singer-songwriter and PR executive for the Nigeria and Anglophone West Africa arm, and Folami Ayedun for the UK and other regions arm.
The addition is meant to help the organization position itself further by providing unique services to support the technical offerings it has worked tirelessly to perfect over the last four years of its creation, Oladehin said.
For TuneAfrique, this is a journey of a thousand miles coming together after the much intended sacrifice. Oladehin said: “Emphasis on the technology provided on the backend, combined with the services on the front end, is sure to make the organization stands out even more, and perhaps this is exactly what artistes in the Nigerian music industry need now, in order to compete on the world stage.”
