Guinness Rewards Trade Partners in Major Markets


By Raheem Akingbolu

To honour some of its key distributors, retailers and wholesalers across the country, Guinness Nigeria recently awarded prizes to winners of its Elite Promo exercise, which kicked off in November 2019 and was concluded in March 2020.

According to a statement issued by the promoters of Guinness in Nigeria, they deemed it fit to reward their International Premium Spirits Distributors who have demonstrated commitment, hard work, dedication to partnership and business excellence thereby contributing to the growth and profitability of Guinness Nigeria.

Speaking at the presentation of awards, the Commercial Director, Guinness Nigeria, Adebayo Alli, said: “Guinness Nigeria is committed to recognizing and celebrating excellence which is why we reward individuals who strive to go above and beyond the call of duty. Our distributors are like our support systems and we set up a reward scheme like the Elite promo to encourage them to continue to innovate and reinvent themselves.”

The winning distributors, wholesalers and retailers were presented with their rewards recently in Port Harcourt, Abuja and Lagos.

Some of the prizes won were a Hyundai Santa FE SUV, a fully detached duplex in a high brow location in Lagos, generator sets and shopping vouchers worth over N200,000.