Visa Inc. has unveiled a partnership with former footballer, Didier Drogba for its ‘Where You Shop Matters’ initiative, that is championing and supporting small businesses (SMBs) around the world while encouraging people to shop local.
As the Official Payment Services Partner for Africa Cup of Nations (AFCON) 2021, Visa and Drogba would continue to partner to inspire and ignite excitement around one of the world’s most watched football tournaments, taking place in Cameroon in January 2022.
“Having lived and played in countries around the world, I have seen the important role that small businesses and entrepreneurs play in supporting communities everywhere,” Drogba said.
“After a very difficult year, it is vital that we all come together to support the small shops run by our families, friends and neighbors. My career wouldn’t have been possible without that first ball bought from a local store, and together with Visa, I hope we can support other businesses that help make dreams come true.”
The campaign aims to help support SMBs get back to business and to prosper through a number of initiatives including its Visa Small Business Hub, a merchant platform providing tools and information on how to start, run and grow small businesses. The Hub also features leading merchants who embody the passion and entrepreneurial spirit of small businesses.
“From his early beginnings to becoming a global icon, Drogba’s football achievements are as inspirational as his incredible humanitarian work and efforts to support progress everywhere,” senior vice president and head of marketing, Visa Central & Eastern Europe, Middle East & Africa, Mohammed Ismaeel said.