By Hamid Ayodeji
Maximedia Global Limited, one of Nigeria’s most innovative and fast growing media independent companies has announced its elevation of three key staff.
Before his elevation to Senior Group Head/Project Director, Seyi Iwayemi was the Group Head, Channel Management, charged with the responsibility for negotiations and media buying.
Iwayemi is a consummate media professional with 19 years’ experience in Marketing Communications and Media Management across the Nigerian market spanning major categories including FMCGs, oil and gas, government parastatals, airlines, financial and insurance sectors, pharmaceuticals and non-governmental organisations.
According to a statement, he had handled the media buying needs for Access Bank, Wapic Insurance, Emirates, Swipha, Novartis, House on the Rock, John Hopkins University, Pepsi amongst others.
Also, until her recent elevation to Senior Group Head, Strategic Intelligence Planning, Isioma Okeleke, was Group Head, Strategic Intelligence Planning. Her foray into the advertising industry a decade ago led to her garnering expertise as a media strategist and planner managing key accounts such as Stanbic IBTC Group and Beiersdorf with stints on GlaxoSmithKline and VISA in the first half of her career.
She has also managed media projects for HPZ, Access Bank Plc and Unilever Nigeria (Deodorants) and led the team at Maximedia to win HPZ and Johns Hopkins Centre for Communications Programmes (NURHI 2 & TCI) pitches in recent times.
In her capacity as the Strategic Intelligence Planning Unit lead where she provided oversight functions, Isioma strives for continuous value creation and delivery to clients which she believes helps to sustain long term business relationships. She obtained her first degree in Mass Communication from Madonna University, Okija, is a member of the Advertising Practitioners Council (APCON), a certified CRESTCOM leader and an alumna of the prestigious Lagos Business School.
Ekpedeme Ufot now heads the Innovations department. In his new role, he would be responsible for driving the agency’s traditional and new media integration with the aim of delivering engaging and effective brand campaigns. In a career spanning over 10 years, he had worked in media planning and buying, outdoor and digital for clients like Guinness, Emirates, Access Bank, Unity Bank, Exxon Mobil, Jiji.ng, Travelstart, Betpawa and many others.
His career set sail at SO&U Saatchi and Saatchi in June 2008 before he joined the foundational team at Maximedia Global Limited in April 2011. He holds a B.Sc. in Mass Communication from Ahmadu Bello University, Zaria; Senior Executive Masters Programme(SEMP) from the Metropolitan School of Business and Management (MSBM, London), amongst several short courses attended, locally and internationally.
He is also a CRESTCOM Certified Leader. Ekpedeme is expected to bring his strategic and creative thinking prowess to bear on his new assignment.
Congratulating the team members on their elevation, the agency’s Managing Director, Mr. Femi Adefowokan commended them for their consistent sterling performances, diligence, hardwork and focus. He maintained that it was in line with the company’s expansion strategy and charged them to continue to give their best in the new roles and positions while ensuring the promotion of the company’s values.