Taxify Launches Fresh Campaign on Permanent Voters Cards


A fast growing ride-hailing app, Taxify has launched a campaign to get more young people to pick up their permanent voter’s cards.

The campaign themed #MyPVCJourney is targeted primarily at millennials, who currently make up over 50 per cent of the Nigerian population. Promoted via a website, users can input their current location, find the Permanent Voter Card (PVC) registration center closest to them and take a pledge to complete the process after which they are offered a free ride to the centre.

According to Taxify’s City Manager, Uche Okafor, “We believe cities and countries work best when everybody has a say. We are excited by the conversations happening both on and offline. Young Nigerians are perhaps for the first time interested in taking charge of their futures and in celebration of democracy day, we want to make the journey to getting a PVC hassle free for everyone.”

Tapping on “Find Your PVC Centre” will direct you to a webpage, powered by Google. Enter in your address, find the closest center to you and take the pledge to complete the process. Taxify will then send you an email giving you a free ride to your designated PVC Registration Centre and showing the hours of operation.

Taxify says it will continue to push notifications directing users to register, while calling tech companies to join in driving young people to the polls.